Location:
The
DoubleTree
Guest Suites
1707 Fourth St.
Santa Monica
Agenda
6:00-7:00 PM Networking
7:00-9:00 PM Dinner & Presentation
Cost:
Technology Council Members $35
Non-members
$60
Link
here to become a member
Parking
Options:
On-Site:
$12 Self-Parking
$16 Valet
Public
Parking across the street from hotel:
$1.60
per hour
Maximum $8 total

Or
Call (310) 325-4000
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Overcoming Technology Marketing Challenges
September
6, 2007
A Roundtable PR Workshop led by California's Top Technology Marketing
& Corporate Communications Pros
Come
see the area's top marketing experts join forces to conduct a
workshop designed to help you solve your most interesting marketing
and communications dilemmas. Attendees will work in small groups
with the experts to devise solutions that will be vetted and discussed
by the group at large. With topics ranging from how to maximize
media attention during a product launch to leveraging breaking
industry news to support your solutions, this promises to be an
engaging evening. You will walk away armed with many new strategies
and tactics for overcoming the most vexing marketing communications
challenges.
AGENDA:
TABLE
DISCUSSION TOPICS:
-
David
vs. Goliath: Getting Recognition for a Small Company
-
Launching
a New Product: Top Five Media Relations Steps
-
Reacting
to a Crisis: What You Just Can't Forget
-
Gaining
Recognition as a Thought Leader
-
Leveraging
Breaking News to Support your Story
-
Open
Forum
Table
Moderators:
-
Christine
Brodeur,
Public Relations Lead, Pacific Southwest, Deloitte &
Touche USA LLP
- Brian
Deagon, Technology Reporter, Investor's Business Daily
-
Harry
Medved, Head of Public Relations, Fandango, Inc.
-
Neal
Rosen, Partner, Kalt Rosen Group, IR division of Ruder
Finn West
- Melanie
Webber, vice president, Corporate Communications, Autobytel
Inc.
ABOUT
THE MODERATORS/SPEAKERS:
Christine
Brodeur, Public Relations Lead, Pacific Southwest, Deloitte
& Touche USA LLP
Christine is a marketing professional who has worked
with more than 100 established and emerging-growth companies
throughout her 17-year career. The majority of her work
has focused on companies within the technology, entertainment
and new media sectors.
She
currently serves as a leader on the national PR team of
Deloitte & Touche and is head of PR for its Pacific
Southwest region. Christine is credited with significantly
increasing the quality and quantity of media coverage for
Deloitte across a range of industry sectors, and last month
was the recipient of a Bronze Anvil award from the Public
Relations Society of America.
She
came to Deloitte after serving as director at global PR
agency Burson-Marsteller and, prior to that, as CEO of Socket
Media, a marketing communications agency specializing in
M&E, technology and consumer products. Christine has
also worked at Murphy O'Brien and Schwartz Communications.
Prior to that, she spent six years conducting U.S. and international
marketing for Brown University and Oberlin College, and
worked as a journalist for several New England newspapers.
Christine
has served as marketing chair of the Rhode Island Association
for Women in Education, is a founding member of Paradigm
CEO/Senior Executive Network-a technology and new media
organization in Los Angeles and San Francisco-and has served
as a consultant to the San Francisco Forum for Women Entrepreneurs.
Christine
holds degrees in English and opera performance from Oberlin
College, and today is a member of the college's executive
communications committee.
Brian
Deagon, Technology Reporter, Investor's Business Daily
Brian
Deagon, Technology Reporter at Investor's Business Daily,
has been a business and technology journalist based in Los
Angeles for 23 years. He started at the Los Angeles Business
Journal before moving on to various trade technology publications.
For the past 15 years he's worked as both a reporter and
editor at Investor's Business Daily. Deagon has a big-picture
technology focus, providing enterprise analysis on a range
of topics. His journalism career began during a four-year
stint as a photojournalist in the U.S. Army, beginning in
1976. He lives in Santa Monica.
Harry
Medved, Head of Public Relations, Fandango
Harry Medved is the head of public relations for Fandango,
the nation's leading moviegoer destination and a unit of
Comcast Interactive Media. Previously, he directed public
relations for Yahoo! Movies and Warner Bros. Online, where
Medved was VP of Communications for Time Warner's first
entertainment portal, Entertaindom. Prior to his online
experience, Medved served as National Director of Communications
for the Screen Actors Guild, where he also edited the Guild's
in-house magazine, Screen Actor. He is the co-author of
five published books on film history, including The Golden
Turkey Awards, The Fifty Worst films of All Time, and Hollywood
Escapes, the St. Martin's Press travel guide to movie locations,
which recently won the "Travel Book of the Year"
Award from the Outdoor Writers Association of California.
Neal
Rosen, Senior Vice President, Kalt/Rosen Group/Ruder Finn
West
Rosen joined Ruder Finn in April 2007 when his 20+-year-old
investor relations firm combined with Ruder Finn.
During
his more than 30 years, Rosen has worked with many public
and pre-IPO emerging growth technology companies, including
those in the software, networking, semiconductor and telecommunications
sectors. His experience includes preparing companies for Initial
Public Offerings and assisting public companies with ongoing
investor relations, as well as special satiations, including
M&A and crisis communications.
Rosen
was on the corporate communications staff of Fairchild Semiconductor
and has worked for regional and national communications firm
in Portland, Oregon, San Francisco and Los Angeles.
Rosen
received a B.S. from the University of Oregon School of Journalism
and Communication.
Melanie
Webber, vice president, Corporate Communications, Autobytel
Inc.
Melanie Webber, Vice President, Corporate Communications,
Autobytel Inc. Melanie Webber brings a decade of communications
and public relations experience to Autobytel Inc. Webber is
responsible for driving and managing the corporate and dealer
communication functions of Autobytel Inc., including the launch
of the company's new flagship consumer site, MyRide.com, the
first fully integrated vertical search experience in the automotive
space.
Webber
joined Autobytel Inc. in 1999, but has served the company
since 1995. Prior to joining Autobytel, Webber held the position
of Vice President, Public Relations at RBI Communications,
Inc., a Hollywood-based PR agency. In her role at RBI Communications,
Webber managed key accounts, including Autobytel, overseeing
public relations campaigns and strategies and securing placement
in international, national and local media outlets.
Previously,
Webber served as an Account Executive at Nina Gordon Public
Relations, an entertainment public relations firm, where she
oversaw and coordinated local and national media campaigns
for clients such as The Playboy Jazz Festival, The Sports
Club Company, Allen Edwards Salons and Lingerie-For-Less.
Webber's diverse background includes both journalism and the
film industry. She spent many years in film and theater production
including producing an independent feature film and several
Off-Broadway plays. She has written for a variety of publications
including The San Francisco Chronicle and SAG Magazine.
Webber
is a graduate of Northwestern University's School of Communication
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