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Google Analytics and Google Optimizer are two of the most valuable site tools available to help boost your business. Hear from James Tipton from Google, an expert in this area. He’ll provide the understanding you need to decide if these programs will help your business. Also listen to Corey Koberg of WebShare on how they use these tools to boost their business.

In best Google style … these tools are freely available and they are relevant for both causal users as well more in-depth data mining.

Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes. Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source. Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

Google Optimizer is the tool you use to optimize web sites content, ratio of visitors purchase, read or click criteria.

If you already use these tools then this is a chance to meet the people behind the services and if you are not using the tools yet this is an excellent chance to become familiar with them.

Guest Speakers:

• James Tipton, Analytics Specialists at Google
• Corey Koberg, CEO of WebShare

Moderator:

Jens Welling, Founder of eRealtyFilm.com

About our speakers:

James Tipton, Analytics Specialists at Google

Since joining Google six years ago, James Tipton has worked with Fortune 500 companies in various technical and strategic capacities. He is now a Metrics Consultant on the Search and Analytics team and dedicates his time advising top-tier retail clients on how to use Google measurement products to achieve their business goals. Previously employed as a Senior Project Manager at Translations.com, James received his M.A. in French and Second Language Acquisition from the University of Illinois at Urbana-Champaign. In his free time, he enjoys practicing his French, trying new restaurants, and playing with his two dogs.

Google, Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content providers. Its automated search technology helps users to obtain instant access to relevant information from its online index. The company’s solutions provide targeted advertising and Internet search solutions, as well as... see more intranet solutions via an enterprise search appliance. Its products and services for users include Google.com for search and personalization, which provides Google Web Search, Google Image Search, Google Book Search, Google Scholar, Google Base, Google Webmaster Tools, Google Finance, Google News, Personalized Homepage and Search, Google Co-op and Custom Search, Google Video, and YouTube. The company’s products for users also comprise Google Docs, Google Calendar, Gmail, Google Groups, Google Reader, orkut, and Blogger. In addition, it offers various downloadable applications for users, which consist of Google Desktop, Google Pack, Google Toolbar, and Picasa; and Google GEO product line comprising Google Earth, Google Maps, and Google Sketchup and Sketchup Pro, as well as provides Google Checkout, a service for users, advertisers, and participating merchants. Further, the company provides Google Mobile, a product line for users to search and view the mobile Web, as well as the Google index; and Google Labs, a testbed for engineers and Google users. Additionally, it offers Google AdWords, an auction-based advertising program; and Google AdSense program for content owners, which enables Web sites that are part of the Google Network to deliver AdWords ads. Further, the company offers Google Enterprise product line, which includes Google Mini and Google Search Appliance products for small-and medium-sized businesses; and Google Apps that provides hosted communication and collaboration tools for organizations. Google, Inc. was founded in 1998 and is headquartered in Mountain View, California.

This program was organized by:

Jens Welling, Founder of eRealtyFilm.com
Member of the Technology Council's Impact! Sales & Marketing committe.

Jens Welling is Founder of startup eRealtyFilm.com, the new evolution for property sales where Realtors present properties in a reality TV style fashion www.eRealtyFilm.com. He has a past as Director of ZyXEL Communication Inc.’s North American Channel Sales Group. ZyXEL is a global high-tech manufacturer of networking products. Jens Welling has also directed the reengineering of a $300 million retail company and established a very successful retail chain. Mr. Welling has an International MBA and completed the Executive Development Program at Kellogg School of Management, Northwestern University.