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Each day, up to 4 billion email messages are processed through Internet Service Providers. 90% of those messages are SPAM and threaten the chances of marketers ever reaching target recipients. But what happens when your email does get delivered? Does it stand out and really get read? Find out why relevancy matters and what you can do to help stand out in the inbox.

Email is usually the single most cost efficient marketing tool to generate incremental activity from existing customers. This includes, selling more of the same product or service, selling other products or services and perhaps most importantly, building loyalty. Loyalty also results in referrals, which typically serves as the lowest cost to acquire new customers.

According to the Direct Marketing Association: "Commercial email's ROI will hit $45.65 for every dollar spent in 2008."

How do B2B & B2C marketers make their messages stand out?

Hear from a panel of experts on:

• Why Relevancy Matters in Today's Email Marketing Landscape
• How Metrics Influences Relevancy
• How to Get Relevant When You Don't Know Your Target Audience

And many more relevant topics!

The first 25 registrants to arrive at the event will receive a FREE copy of Chris Baggott's powerful book: Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level.

Panelists:

• Alison Cohen, Senior Marketing Manager of eCommerce, KSwiss
• Eric David Greenspan, CEO, Make It Work, Inc.
• Tony Winders, Vice President of Marketing, ValueClick, Inc.

Moderator:

• Chris Anthony of ExactTarget

Speaker Bios:

Alison Cohen, Senior Marketing Manager of eCommerce, KSwiss
Alison Cohen, Senior Marketing Manager of E-Commerce, is a 7-year veteran of the e-commerce and internet marketing industry. In her current role, Ms. Cohen oversees internet marketing, merchandising and overall business strategy for KSwiss.com. Throughout her professional career, she has maintained a primary focus in the business-to-consumer apparel and footwear segment of the e-commerce industry. Previously, she led the e-commerce team at teen retailer, Anchor Blue, and was instrumental in the development of marketing strategies for the Guess, Inc. arsenal of e-commerce sites, including guess.com and marciano.com. Alison earned her Bachelor of Arts degree in Mass Communications from UCLA, a professional degree in Merchandise Marketing from FIDM, and is currently pursuing an MBA from Pepperdine University.

Eric David Greenspan, CEO, Make It Work, Inc.
Eric David Greenspan is a serial entrepreneur with 20 years of experience in the computer industry. Mr. Greenspan began his career at IBM, as an education marketing representative and was one of the youngest IBMers in history. He started his first company in 1995, also called "Make It Work." The company grew to become one of the largest Citrix partners in the world, awarded the distinguished status of "Platinum" in 1999. Mr. Greenspan successfully sold the company in 2000. He then created a new company called Push, Inc. which was named top CRM Application Service Provider (ASP) in the nation by PC/Magazine. As a result, Mr. Greenspan was appointed to the iBusiness Board of Governors by Citrix, helping guide the burgeoning new industry. Mr. Greenspan and his team successfully sold a significant portion of the company to KPMG LLP, secured a $5.5 million contract amongst others and raised $10 million in capital to build the area's leading ASP datacenter and solution provider.

In 2001, Mr. Greenspan, formed a new company called Make It Work LLC. Now known as Make It Work, Inc., the Neighborhood Computer Support company, which provides award-winning at-home technology services throughout Southern California. Make It Work supports all home technology, including PCs and Macs, home networks, printers, iPods®, home theaters, and nearly everything else that beeps, clicks, or hums in your home. Mr. Greenspan successfully raised over $3 million in capital, some of which was provided through the latest round by Tech Coast Angels, the nations largest angel funding network. Eric has now been nominated on at least 6 different occasions for Entrepreneur of the Year. Make It Work was recognized by Inc. 5000 as one of the fastest growing companies in the country. Make It Work sports a fleet of red and white Mini Coopers that span the entire Southern California territory providing onsite support and services to residential computer users and really small businesses. Make It Work has achieved its 19 consecutive quarters of sales growth.

Tony Winders, Vice President of Marketing, ValueClick, Inc.
Tony Winders is vice president, marketing and oversees all marketing communications and product marketing activities for ValueClick Media. Mr. Winders joined ValueClick Media through its acquisition of Search123, where he was vice president of sales and marketing for the pay-per-click search engine. Prior to joining Search123, Mr. Winders was the co-founder of InterActive Agency, Inc. (iAgency), one of the world’s first interactive marketing services agencies. Mr. Winders began his career in interactive media as the director of marketing at Viridis, a CD-ROM games developer. He was previously director of client programs for Murphy/O’Brien Communications in Beverly Hills and an account executive at Paladino & Associates Public Relations in Hollywood. He earned his Bachelor of Science degree in public relations from Central Missouri State University.