Location
The
DoubleTree
Guest Suites
1707 Fourth St.
Santa Monica
Agenda
6:00-7:00 PM Networking
7:00-9:00 PM Dinner & Presentation
Cost
Technology Council Members $35
PDMA Members $35
Non-members
$60
Link
here to become a member
Parking
$12 Self-Parking
$16 Valet
Or
Call (310) 325-4000
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IMPROVE YOUR IQ (Innovation Quotient)
10 Techniques for Increasing Innovation within
Your Company
May
3, 2007
First
seen at the 2006 PDMA International Conference
-
Are
your competitors gaining on you?
-
Are
your product lines losing their luster in the marketplace?
-
Is
your business model becoming frayed?
Innovation
is becoming essential for the survival of a business, as competition
continues to heat up and business models (as well as products)
become obsolete at a faster rate. Faster and better execution,
while necessary, is no longer sufficient to grow or even sustain
a business. The organization must continuously think "out
of the box", not just in products but in all aspects of their
business, in order to keep pace.
In
this program, we will discuss ways of increasing innovation, not
just in products but in other aspects of the business as well.
You will learn:
-
10
techniques for increasing innovation.
-
The
key enabler required for innovation to occur
-
A
perspective on whether talking to the customer stifles innovation,
as some pundits claim.
We
will provide techniques that can be applied immediately, together
with an overall framework for increasing the "IQ" (Innovation
Quotient) in your organization and tips for making innovation
stick within your company.
James
Twerdahl
James
Twerdahl is a seasoned consumer products executive, having served
as president and CEO of Jensen Sound Laboratories (car stereo),
JBL Incorporated (loudspeakers and professional audio), Marantz
Company (audio and video components) and Simtech International
(video and security products). For 12 years he was Chairman and
CEO of Coloramics, a manufacturer of products for the art, school,
hobby and craft markets. He was a division chair and director
of the Consumer Electronics Association, and an instructor in
brand and product management at USC's Marshall School and at the
graduate business school at Loyola Marymount University.
Leland
D. Shaeffer
Leland D. Shaeffer has over 20 years practical experience
in engineering and product management at companies ranging from
venture capital backed start-ups to Apple Computer, Unisys and
Imagery/Eastman Kodak. He started his business career at McKinsey
& Company, where he specialized in product/market strategy.
He also is an instructor at Caltech and at USC's Marshall School
where he is highly regarded for his interactive style, practical
approach and liberal use of real world examples. Lee is active
in the PDMA and has written for Visions Magazine and the upcoming
New Product Development ToolBook 3.
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