Location:
The
DoubleTree
Guest Suites
1707 Fourth St.
Santa Monica
Agenda
6:00-7:00 PM Networking
7:00-9:00 PM Dinner & Presentation
Cost:
Technology Council Members $35
Non-members
$60
Link
here to become a member
Parking
Options:
On-Site:
$12 Self-Parking
$16 Valet
Public
Parking across the street from hotel:
$1.60
per hour
Maximum $8 total
Or
Call (310) 325-4000
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Marketing on a Shoestring
November
8, 2007
Attention-getting websites, glamorous ad campaigns, beautiful
collateral materials. Let's face it: marketing can be a very expensive
proposition. Yet many companies, especially younger technology
organizations that are facing large development expenditures and
small revenue cannot afford such expenditures.
Fortunately,
there is another way. Many firms have used a combination of creative
thinking and new marketing techniques to get the same results
without spending the "big bucks." In this Impact! Meeting
we will hear from several marketing executives at companies who
were able to build a brand and generate increasing sales without
destroying their company's finances. We will also hear from some
third-party professionals who helped them do it. This is your
chance to learn how to create and implement a successfully marketing
operation on the proverbial shoestring.
During
the first part of the meeting, each member of the panel will describe
their personal experiences with low-cost marketing programs. The
second half will focus on audience participation. They will have
a chance to ask follow-up questions of the speakers. They will
also have the opportunity to share successful (or unsuccessful)
experiences they have had while implementing low cost marketing
plans.
So
please join us on November 8 for this valuable program. Learn
new techniques to help you can control your marketing expenses
and share your experiences with others at the meeting.
Panelists:
- Sean
Chawla, CEO of Abaris
-
Jeremy Anticouni, Founder and Chief Innovation Officer of Make
It Work
- Stuart
MacFarlane, Managing Director of Momentum Venture Management
- Robert
Sax, CEO of Sax PR/Marketing
Moderator:
- Phil
Becker, Managing Partner of The Venture Group
ABOUT
THE MODERATORS/SPEAKERS:
Phil
Becker, Managing Partner of The Venture Group
Phil
Becker is the Managing Director of The Venture Group, which
helps high-tech firms create and implement successful yet
affordable marketing plans and programs. Phil has more than
thirty years of marketing experience in the information
industry. Prior to founding the Venture Group six years
ago, he held senior marketing management positions at a
number of companies including Vanguard Integrity Professionals,
Quotron, Infonet and Xerox. He holds an MBA from USC and
a BSE from Princeton.
Sean Chawla, CEO of Abaris
Sean M. Chawla, Chairman and CEO, is co-founder of Abaris,
Inc., Abaris architects, develops and deploys comprehensive
enterprise integration solutions that support growth strategies,
drive revenue streams and improve operational efficiency.
Sean has over ten years of experience in the information
technology industry and has worked in the Oracle Applications
environment for more than six years. Sean's multi-tiered
consultative experience spans the functional, technical,
and project management facets in systems integration. His
accomplishments as implementer, project manager, and project
advisor provide a solid foundation on which Abaris builds
its high standards in quality and customer service. Sean
has consistently created strategic and value driven partnerships
for Abaris's customers and suppliers throughout the last
seven years.
Stuart MacFarlane, Managing Director of Momentum Venture
Management
Stuart MacFarlane, Managing Director of Momentum Venture
Management, has more than 10 years of consumer internet
and new media experience, with a strong track record of
launching popular online destinations. Momentum Venture
Management helps early-stage companies achieve early business
results and develop credibility in order to attract funding
and transform their ideas, technologies and products into
sustainable, successful businesses. Stuart joined Momentum
in 2007 after serving as CEO of Insider Pages, a search
engine firm which he built into a leading user generated
content site before it was sold to Citysearch in 2007. Previously
he was VP of New Ventures at Idealab, where he advised portfolio
companies in business development, fundraising and new product
development. Prior to joining Idealab, Stuart was Managing
Director of Digital Media Services at Loudeye Technologies,
Co-Founder and Chief Operating Officer at MXG Media, and
was also a consultant at Bain & Company. He holds an
MBA from Harvard Business School and a Bachelor's Degree
from Cornell University.
Robert Sax, CEO of Sax PR/Marketing
Robert Sax learned how to sell stories in the film
industry, where story is everything. He founded SAX PR/Marketing
in 1997 after a career as a feature film producer, story
editor and screenwriter. Robert has based his firm's approach
on the premise that there's a great story behind every successful
business or organization. A great story that can cut through
today's information overload to promote that company, goods
and services and build their business. But great stories,
like great businesses, don't happen by themselves. It takes
inspiration, planning and experience to sell your story
to the world. At SAX PR/Marketing, Robert specializes in
perfecting his clients' "great stories" and selling
them to the right audiences. So that these stories are not
only heard, they are passed along to influence others to
try their goods or services.
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