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Attention-getting websites, glamorous ad campaigns, beautiful collateral materials, intriguing blogs, plus many new technology-based tools…. Let's face it: marketing can be a very complex and expensive proposition. Many companies, especially young technology organizations that are facing large development expenditures and small revenue, cannot afford large expenditures. Yet they need to market their products aggressively in order to avoid become lost amid the barrage of promotions faced by the typical prospect.

Choosing which combination of old and new marketing tools to use for a specific marketing campaign has become very difficult. Each tool has its benefits as well as its costs. Each works better in some environments than others and various combinations typically work better than individual selections.

This Impact! Meeting will take a real-world look at three of the most powerful emerging techniques: Blogging, Widgets and Streaming Video. We will hear from three experts in these techniques to get real-world experience on what the techniques are, what they can accomplish and how best to use them.

During the first part of the meeting, each of the three panel members will describe their personal experiences with one of the three marketing techniques. The second half will focus on audience participation. They will have a chance to ask follow-up questions of the speakers. They will also have the opportunity to share successful (or unsuccessful) experiences they have had while implementing low cost marketing plans.

So please join us on Wednesday, September 24 for this valuable program. Learn how you can use these new tools to help you create powerful, yet cost-effective marketing programs and share your experiences with others at the meeting.

Panelists:

• Peter Antogiovanni at Dogmatic
• Scott Fox, Author of Internet Riches
• Peter Kim, Founder and President of Interpolls

Moderator:

• Phil Becker, Managing Partner of The Venture Group

About the Speakers:

Phil Becker, Managing Partner of The Venture Group
Phil Becker has more than twenty-five years in software development, sales and marketing in the information industry. During that period, he has worked with firms ranging from well-established Fortune 500 corporations such as IBM, Xerox and Citicorp, to very small, pre-IPO companies.

For the past seven years Mr. Becker has headed his own marketing support firm called the Venture Group where he has created and implemented strategic, product, and marketing plans and launched new products for a variety of high-tech companies.

Mr. Becker has a BSE in Aeronautical Engineering from Princeton University, an MBA from the University of Southern California and has completed the CPA program at UCLA. He is also a member of the Marketing Steering Committee for the Software Council of Southern California.

Peter Kim, Founder and President of Interpolls
Peter Kim is the founder and president of Interpolls, a leading rich media technology company that has transformed the way Fortune 500 brands engage consumers online. Since the company's inception in 1999, Kim has pioneered the development of the industry's first end-to-end suite of rich media and integrated marketing technologies. Under Kim's leadership, Interpolls' broad range of products and services has grown to include rich media ad-serving, Web based widget solutions, interactive promotions and sweepstakes, live on-air voting and site polling in one proprietary platform.

Organizations including NBC Universal, T-Mobile, AOL Time Warner and Sony Pictures rely on Interpolls to maximize reach and awareness, ensuring their online marketing initiatives achieve unprecedented results time and time again. As the driving force behind Interpolls' unique vision and innovative technical strategy, Peter has fostered relationships with leading Web sites and portals, as well as Fortune 500 brand managers and their advertising agencies, to execute the most effective and successful online marketing campaigns on the Internet.

Previously, Peter served as director of strategic planning at a broadband satellite technology company, where he was responsible for managing and developing strategic relations with corporate and financial partners. Peter also served as a financial consultant at Smith Barney, where he managed institutional and individual clients. Peter holds a bachelor's degree in Marketing from the A.B. Freeman School of Business at Tulane University.

Scott Fox, Author of Internet Riches
Scott is a successful online entrepreneur, an expert on e-business and online small business marketing strategies, and now an author, motivational speaker, and e-commerce startup advisor. He has built multi-million dollar e-businesses ranging from small web site startups, to web sites for celebrities like Bill O’Reilly and Larry King, to the online divisions of major corporations.

His work and book have been covered by press outlets including the Boston Globe, LA Business Journal, Toronto’s Globe & Mail, Philadelphia Inquirer, Smart Money magazine, Orange County Register, and many, many syndicated radio programs and blogs worldwide.

Mr. Fox writes, speaks, and teaches worldwide on Internet entrepreneurship and online marketing, including inspiring and informative speeches on innovation, e-commerce trends, blogging, and small business topics. As a keynote speaker or workshop leader, he regularly speaks at conferences, schools, events, and on radio programs nationwide.

He is a graduate of Stanford Law School, a mentor to students at Harvard Business School, and an instructor at the Learning Annex.