Location
The Westin
South Coast Plaza
686 Anton
Costa Mesa
Agenda:
5:30-6:30 PM Registration & Networking
6:30-8:30 PM Presentation & Dinner
Cost
Members $35
Non-members $60
Parking
Self Park $5.00
Valet $10.00
Or Call (310) 325-4000
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Orange
County Chapter
Latest Trends in Online
Marketing
June
15 , 2006
Are you
using all the latest techniques for search engine optimization?
What’s
the ROI on your pay-per-click program?
Do you have
a blogging strategy?
And when
is your next scheduled podcast?
Online marketing
has finally begun to fulfill the potential it promised years
ago – the ability to deliver highly-targeted, highly interactive,
very measurable and very profitable sales messages to interested
buyers. Marketers have taken notice – online advertising
is expected to quickly grow to a $20 billion industry, in some
cases supplanting traditional print and broadcast media.
Savvy online
marketers have figured out how to use the media to combine the
expansive reach of broadcast with the targeting and measurement
formerly only available to direct marketers. And now, with a
bevy of new techniques, technologies and devices at their disposal,
there are virtually no limits to where, when, how and how often
online marketers can communicate with their prospects and customers.
So what’s
your company’s online marketing strategy? And how will
you outflank your competition in this fast-growing, highly-effective
marketplace?
Join us
on June 15th to learn about what’s new and what’s
next in the world of online marketing. Find out what consumer
and B2B companies are doing today to succeed, and what they’re
planning to do next. Most importantly, find out how to leverage
this momentum for your business.
PANELISTS:
SPEAKER
BIOS:
James
Colburn, Product Manager, MSN AdCenter
James works for Microsoft on developing the go to market
communication strategies for Microsoft adCenter. James'
core responsibilities are in the positioning and messaging
of adCenter and taking its key values and benefits to the
market. Before working at Microsoft, James worked for a
boutique search engine marketing firm called Inceptor who
operates out of the UK and US. At Inceptor James was responsible
for search strategies for both pre sales and post sale customers.
In addition to working in search for over 6 years, James
authored 'Search Marketing Strategies: A Marketers' Guide
to Objective Driven Success from Search', written numerous
articles both online and offline and has been part of the
industry speaking circuit (including SES, ad-tech, DMA,
WebMasterWorld) for over three years.
Harry
McCracken of PC
WORLD
Named Editor in Chief of PC World in March 2004, Harry McCracken
oversees all editorial and design for PC World, PCWorld.com,
and the PC World Test Center. His areas of expertise include
the Internet, PC service and support, digital imaging, and
other aspects of technology; his "Up Front" column
opens each issue of the magazine. McCracken also authors
PC World’s Techlog, a Web log with news, opinions,
and links on PCWorld.com.
McCracken
has won numerous honors for his work at PC World, including
Jesse H. Neal Awards for "Best Subject-Related Series"
in 1998, 2000, 2001, and 2002, a 2000 Grand Neal Award from
American Business Media, and was recognized with the 2004
American Business Media’s Western Award for Editorial
Courage and Integrity. He has appeared as an industry expert
on television and radio programs on ABC, CNN, MSNBC, NPR,
and the BBC. He also collaborated with Dateline NBC on a
multi-state undercover investigation into PC repair in 2000
which aired later that year. A past contributor to USA Today,
Family Circle, and other publications, McCracken was named
to the Technology Marketing Influencers list in 2002 and
2003. A 13-year veteran of technology journalism, he served
as an editor at InfoWorld and Computer Buying World prior
to joining PC World in 1994.
McCracken
has been a screener for the Jesse H. Neal Awards for the
past three years, and also judged the National Magazine
Awards for 2003 and 2004. In addition, he serves on the
editorial board of American Business Media, and was a judge
for ABM’s Littleford Awards for Public Service in 2003.
A graduate
of Boston University with a Bachelor’s degree in history
and a minor in English, McCracken has lived in Massachusetts,
Oregon, and London, England, and currently resides in the
San Francisco Bay Area.
Rick
Sharga of CJ
Patrick Company
Rick Sharga is the President and CEO of CJ Patrick Company,
a business strategy firm that helps its customers create
unique value propositions and successfully deploy them in
the marketplace. A nationally-recognized speaker on branding,
Rick has nearly a quarter century of experience developing
sales and marketing strategies
for leading technology companies such as Fujitsu, Toshiba,
Hitachi, JD Edwards, Honeywell and Best Software.
Included
among his accomplishments are launching a $1.8 billion international
business for DuPont and leading the re-positioning efforts that
successfully introduced Cox Communications into the Business-to-Business
market. At CJ Patrick Company, Rick applies the disciplines
learned working with these corporations to help small to medium
sized enterprises accelerate growth and enter new markets.
A
proud father of two active youngsters, Rick spends his spare
time barbecuing—and comparing notes with other BBQ aficionados
about what wines go best with baby back spare ribs.
Ben Wright
joined Yahoo! Search Marketing in July 2000 and is currently the
Director of Channel Strategy and Development. He is responsible
for developing strategic relationships with both search engine
marketing and traditional advertising agencies to strengthen their
marketing campaigns through the integration of search.
A U.K. native, Wright originally joined the company when it was
known as GoTo.com and played a key role in launching the company's
business to International markets. Since then, he's held several
sales and management positions in his six-year tenure including
Diamond Account Manager overseeing Fortune 500 clients such as
Amazon, Barnes & Noble and Gateway; and Sales Director for
the Platinum Client Sales Division. Most recently, Wright has
spent the last three years leading an (what kind of) Account Management
team to support Yahoo! Search Marketing's larger clients, including
(names). Under his leadership, the team has grown from seven to
22 representatives, and revenues have soared for the division
from 100 to 400 million a year.
Prior to joining Yahoo! Search Marketing, Wright held various
promotions and operations management roles in the U.K entertainment
and hospitality industry.
He received
his Bachelor of Arts in Advertising Management, with honors,
from Bournemouth University.
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