Location
The Westin
South Coast Plaza
686 Anton
Costa Mesa


Agenda:
5:30-6:30 PM Registration & Networking
6:30-8:30 PM Presentation & Dinner


Cost
Members $35
Non-members $60

Parking
Self Park $5.00
Valet $10.00


Or Call (310) 325-4000

This event is sponsored by:

Channels: Choosing the Right Path for Success

Postponed

Direct, indirect or both? Choosing the right channel strategy can make the difference between a rapidly growing business and one that isn't. Each approach has benefits and challenges, but how do you know which approach is right for your business? The Technology Council of Southern California has assembled a premier panel of channel experts to discuss the strategies they have used and the lessons learned along the way.

Attend this panel to learn more about:

  • Choosing the right channel strategy
  • Recruiting and motivating resellers
  • Managing conflict between direct sales and resellers
  • When and how to take a deal direct

PANELISTS:

  • Bob Ansari, Senior Sales Director, North America - Sage Software
  • David Cardwell-Manager, US Distribution Channel Sales - Lexmark
  • Blaine Raddon, Western Region Channel Sales Director - Juniper
  • Margaret J. Valentine, Partner Enablement Director, West Region US Partner Group - Microsoft Corporation
  • Speaker to be announced - IBM
MODERATOR: Carol Kurimsky, VP Marketing, North America, Ingram Micro
SPEAKER BIOs:


Bob Ansari, Senior Sales Director, North America - Sage Software

With over 25 years in the Software Industry, Bob has held positions as a direct Account Executive, Regional Sales Manager and National Sales Manager for companies including Lawson Software, PeopleSoft and Pivotal Corporation. Bob joined Sage Software 4 years ago to manage the MAS500 sales organization in North America. Sage Software sells all MAS products through a Partner Channel. Bob holds a BS Degree in Business/Economics from Cal Poly San Luis Obispo.

David Cardwell-Manager, US Distribution Channel Sales - Lexmark
David has been Manager of US Distribution Channels for Lexmark since May 1999 and is responsible for all distribution channel sales efforts across the US. Prior to his role at Lexmark, David worked for 19 years at 3M Corporation, where he had national responsibility for the distributor, reseller and end-user accounts. David holds a Master's degree in Executive Development from Ball State University in Muncie, Indiana.

Blaine Raddon, Western Region Channel Sales Director - Juniper
A highly experienced channel executive, Blaine recently joined Juniper after working for over 20 years at IBM. His 13 years of channel experience include operational as well as strategic leadership roles. Blaine also has 7 years experience as a client sales executive covering a range of industries including Finance, Communications, Education, Government, Manufacturing, and Financial Services. Blaine has an Executive MBA from Pepperdine University and a BS in marketing from the University of Utah.

Margaret Valentine, Partner Enablement Director - Microsoft
Margaret brings over twenty years of successful experience in the software industry to this new role at Microsoft. She joined Microsoft five years ago and has spent much of that time managing both direct and indirect sales teams in Boston and Southern California. Margaret joined Microsoft from Groove Networks, where she was Director of Alliances. Prior to that, Margaret spent ten years at IBM and Lotus Development in a variety of senior management, sales and channel roles. Margaret began her career at Ingram Micro. Margaret holds a BA degree from Canisius College in Buffalo, NY.

Speaker to be announced - IBM
International Business Machines Corporation (IBM) operates as an information technology company worldwide. Major areas of business include Global Services, Systems and Technology, Software, Global Financing and Enterprise Investments. Founded in 1910, IBM is based in Armonk, New York.

Carol Kurimsky, VP Marketing, North America - Ingram Micro
Carol joined Ingram Micro in January 2006 and brought with her nearly 20 years of progressive marketing leadership experience. Prior to joining Ingram Micro, she served for seven years as Senior Vice President, Marketing for Sage Software. Prior to her role at Sage Software, Kurimsky held marketing leadership positions with some of the world's top marketing-driven companies, including Procter & Gamble, Pizza Hut and Quaker Oats. Kurimsky received her MBA from Northwestern's Kellogg Graduate School of Management and her Bachelor's of Science in marketing from Indiana University.

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