Online
and Offline Strategies to Build Brands and Drive Sales
Public
Relations (PR) has always been regarded as one of the most cost-effective
ways to communicate with multiple audiences. Successful companies
have used PR to generate millions of dollars worth of "earned
media" for their products and services, while simultaneously
building awareness of their brands. The internet makes it possible
to take PR to an entirely new level - generating sales - if you
know how to leverage the medium…and the media.
Join
us to learn how Irvine-based RealtyTrac has used PR to grow from
an unknown entity in a niche market to the most widely-quoted
authority on foreclosures and mortgages in the real estate industry.
Rick Sharga, the company's Vice President of Marketing, will share
the details of a PR program that brings thousands of visitors
to its site every month, delivers significant revenue on a regular
basis, and helped the company leap frog over entrenched competitors.
Rick will show you how you can use some of the same strategies
employed by RealtyTrac to make your own PR efforts more successful.
Attendees
will learn:
-
PR 101: The fundamentals of a solid PR program
- How to set up a PR Reference Chain
- How to effectively target and set up an editorial and analyst
database
- How to optimize PR activities to drive website traffic and
sales
- What it REALLY takes to win at the PR game
- How to accurately measure results of your PR program
This
is a "can't miss" event for anyone looking for more
effective, cost-efficient marketing, or for ways to take their
PR activities to the next level.
About
the Speaker
Rick
is responsible for building and maintaining the RealtyTrac brand,
corporate positioning and messaging, public and investor relations,
and business development activities. As a spokesman for the company,
Rick has been quoted extensively in the press on foreclosure,
mortgage and real estate trends, and appeared on NBC Nightly News,
CNN, CBS, ABC World News, CNBC, MSNBC and NPR.
Prior
to joining the company, Rick spent more than 20 years developing
corporate and product branding strategies for technology start-up
companies and international corporations such as DuPont, Fujitsu,
Hitachi and Toshiba. Rick created and executed successful sales
and marketing programs in B2B, technology, consumer electronics
and retail for companies like JD Edwards, Cox Communications and
Honeywell.
The
2006 Stevie® Award Winner for Best Marketing Executive, Rick
began his career with Foote, Cone & Belding, and also held
executive positions with Ketchum Communications and McGraw-Hill.
He founded his own consulting firm, CJ Patrick Company, in 2002
to help companies develop business and brand strategies that clearly
communicate a unique value proposition, create a position of competitive
advantage, and leverage the strength of their brands in the marketplace.
Rick is a on the Board of Directors of the Technology Council
of Southern California.
A
nationally-recognized speaker on Branding, Rick spends his spare
time taking Tae Kwon Do classes with his 11-year-old son, and
trying to keep up with his increasingly-mobile 5-year-old daughter.
He also continues in his lifelong quest to find the perfect wine
to compliment his BBQ'd baby back ribs.
