Location
Scott's Seafood Grill & Bar
3300 Bristol St.
Costa Mesa



Agenda:
7:30-8:00 AM Networking
8:00-9:30 AM Presentation

Cost
Members $20
Non-members $40

Parking
Complimentary



Or Call (310) 325-4000

This event is sponsored by:

Bottom Line - Sales is the Key
The Secrets to Successful Technology Sales

September 11, 2007

Having the best product or service, even if it is revolutionary, is not a guarantee for success. Even having the best marketing plan will not assure a healthy bottom line. The key to a company's success is having and working with the right sales people.

There are practical challenges of selling technical products to a sophisticated marketplace. The technology sales have to manage changing market landscape, resulting from rapid innovation, quick obsolesce, and issues of integration with other technologies. Selling technology has additional challenges of identifying the key decision maker when the technology product is used across functional areas.

What are the secrets successful companies do in order to achieve great sales?

At this event we will get into heart of the challenge by having speakers covering:

1. The CEO's success recipe. It all starts with the CEO setting the right direction and motivation for an organization depending on the stage of the company.

  • Successful entrepreneur
  • Successful established company

2. The CRM Manager’s role as the enabler

      • Setup the correct process to manage the customer relationship
      • Provide correct tools to sales and management to increase productivity

3. The Sales Manager's role as motivator

      • How we motivate the sales people we have hired
      • How we increase sales

Sign up for the event now to drive bottom line profits.

PANELISTS:

  • Luis B. Curet - Vice President of Sales, 8e6 Technologies
  • Mark Friedman - Partner, Cerius Consulting Group
  • Don Hicks – Director, Sales Practice Group, Quantum Leaders Inc.

MODERATOR:

  • Patrick McClure - Founder and President of the Connexia Group
SPEAKER BIOs:

Luis Curet - Vice President of Sales at 8e6 Technologies
Luis is a seasoned sales and marketing executive with 25 years of experience in the technology industry. He has extensive experience utilizing different sales methodologies, different types of sales resources and several CRM solutions. He has previously served as the senior vice president at Clearpath Networks, where he increased revenues fivefold for the company's new SNAP VPN product line. Curet also held the position of vice president of sales & corporate marketing for Rainbow Technologies, a $125 million IT security solutions firm that was acquired by SafeNet Inc. While in this role, he closed major agreements with Microsoft, Johnson & Johnson and Adobe, developed and revamped marketing brand strategy and partner programs and led a Latin American expansion that generated 100 percent growth in revenue. Curet began his career of over 25 years at IBM, where he held a variety of sales and management positions.

Mark Friedman - Partner, Cerius Consulting Group
Mark Friedman has over 20 years of proven success in managing Sales, Sales Lead Management, Telemarketing, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice”. Mark possesses the outstanding ability to assess a company's current Sales Chain and make recommendations for dramatically improving sales results and productivity while providing the infrastructure to determine ROI for each Marketing activity. He has increased sales volume by over 50% in call center environments at several companies by integrating Out-Bound TeleSales capabilities with the In-Bound Customer Service group.

Don Hicks – Director, Sales Practice Group, Quantum Leaders Inc.
Don leads the sales practice group at Quantum Leaders Inc. an organization focused on advising CEOs on sales performance strategies. Don is a trusted advisor for many CEOs in a variety of B2B industries in Southern California. He has more than 25 years of sales leadership experience serving in senior sales management positions with companies such as: IBM, Simtrex, and Market Launch LLC. Don is also currently serving as the interim Executive Director for AeA Orange County.

Patrick McClure - Founder and President of the Connexia Group
Patrick works with individuals and corporations to achieve maximum performance and results in their sales and marketing organizations. During his 25 years in corporate America, he personally sold over $100 million in products and services for companies such as IBM, Digital Equipment, EDS and Hitachi Data Systems. He recently published his first book: “Precision Selling: 21 Winning Strategies to Achieve Peak Performance.”

 


 

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