The
Executive Roundtable is a moderated forum where executives
of Southern California technology companies meet and discuss,
in an open and collaborative environment, key issues that
directly affect the success of their ventures. This focus
of this particular roundtable is for ‘Software as a Service’
(SaaS) executives who want to meet and network with a broad
range of peers who are all at various and different stages
in the execution of their SaaS based businesses.
The
Executive Roundtable shuns panels, talking heads and sales
pitches; it is a solid 90 minutes of peer-to-peer information
exchange and debate. The selected topic for this discussion
is: Where does your business appear on the SaaS spectrum?
The
SaaS model is intricate and delivers a compelling set of benefits
such as a recurring and predicable revenue stream, reduced
and predictable costs, new marketing options, the ability
to develop more and faster and to stay ahead of the competition.
However, building a successful and profitable SaaS business
involves much more than just technology. There is a broad
spectrum of business and marketing elements that also need
to be considered and determining how you operate, market,
sell and support your SaaS business is critical. Very few
SaaS applications and businesses are purely SaaS from both
a technology and business perspective.
The
moderator for the SaaS Executive Roundtable is Mike Jalonen;
CEO and Co-founder of OnDemand Solutions (ODS). ODS is a leading
business, marketing and technical resource for SaaS and OnDemand
businesses. Mike himself is a self described ‘serial
entrepreneur’ and has successfully built and managed
four software companies before moving on to his most recent
venture. Mike’s leadership, vision, marketing and sales
experience is critical to setting the strategic direction
for ODS and driving the company’s business development
and continued success.
Attendance
Guidelines:
While the Roundtable is designed for the sole benefit of executives
of software companies, service providers may attend if they
bring a guest who is a technology company executive.
Non-members
are welcome to attend, one-time at the non-member rate.
