Location
Scott's
Seafood Grill & Bar
3300 Bristol St.
Costa Mesa
Agenda
7:30-8:00 AM Networking & Continental Breakfast
8:00-9:30 AM Presentation
Cost
Members $20
Non-members $40

Or Call (310) 325-4000
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Competing
in a Crowded Market: Creating a Unique Value Proposition
Does
your company compete with similar companies for the same customers?
Do you find it difficult to tell prospects why your company
is unique and different from the rest? Does your marketing material
have the same basic content as your competition? Then you need
to create and communicate a unique value proposition that helps
you stand out from the crowd.
-
Mapping
your competitive market
-
Determining
your unique value
-
Creating
messaging that brings that value home
Speaker:
Carol
Kurimsky, VP Marketing North America, Ingram
Micro
Carol
Kurimsky joined Ingram Micro in January 2006 and brought with
her 20 years of progressive marketing leadership experience.
Prior to joining Ingram Micro, she served seven years as Senior
Vice President, Marketing for Sage Software Inc. Prior to her
role at Sage Software, Kurimsky held marketing leadership positions
with some of the world's top marketing-driven companies, including
Procter & Gamble, Pizza Hut and Quaker Oats. Kurimsky received
her MBA from Northwestern's Kellogg Graduate School of Management
and her Bachelor's of Science in marketing from Indiana University.
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