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Crossing
the Chasm with Software as a Service (SaaS)
November
15, 2006
"Software
as a service represented about 5% of business software spending
in 2005, a trend that will accelerate to constitute 25 percent of
new business software delivered by 2011" - Gartner, September
2006
If
your company has not explored the option of offering Software as
a Service "SaaS" product, chances are that you will be
blind-sided by your competition within 12 months.
This
event is a must attend event for early-stage SaaS company executives.
You will hear straight talk, hard facts, and creative ideas for
creating winner SaaS offerings.
Panelist:
Our
panel comprises of CEOs of two SaaS providers, CTO of several SaaS
offerings, and the leading technology provider to SaaS vendors.
Join us to learn what it takes to make it in the SaaS marketplace.
PANELISTS:
- Oli
Thordarson, CEO of Alvaka Networks
- Diana
Waterson, Business Partner Marketing Manager - ISV & Developer
Relations, IBM
- Don
Best, VP Marketing of Jamcracker
MODERATOR:
- Feyzi
Fatehi, CEO of Corent Technology, Inc.
SPECIAL:
The panel has agreed to take on 1-2 live SaaS case studies. So if
you are facing a specific SaaS business or technology challenge.
Send a half page note to the moderator.
SPEARKER
BIOS:
Don
Best
VP,
Marketing and Strategy, Jamcracker
As
vice president of strategy for Jamcracker, Don Best is responsible
for the conceptualization and daily operation of the Jamcracker
Service Delivery Network (JSDN); as well as overseeing all marketing
endeavors for Jamcracker.
Prior
to Jamcracker Don was a member of the Strategic Marketing team at
SAP, where he developed and executed strategic initiatives in support
of market opportunities in the SaaS and SMB markets.
Since
1999, Don has been developing strategy and overseeing marketing
for software as a Service companies including Survey.com, BI/DW
and Postini. Don holds a Bachelor of Science degree in Management
Science from the University of California at Davis.
Olii
Thordarson
CEO of Alvaka Networks
Alvaka
Networks is a provider of network security and network management
services. Oli has 20 years experience running his own companies
in the Information Technology industry and is proud of the success
of his entirely self-funded companies. Oli is founding chairman
of Intel backed Global MSP Network, an international consortium
of companies providing network management services. When not running
Alvaka Networks and the GMN, Oli serves on the editorial advisory
council for computer industry publications CRN and VAR Business.
Oli also serves on the board of the Discovery Science Center. In
January 2005 Alvaka Networks was named as one of the "20 to
Watch" by CRN magazine and in 2004 Alvaka Networks won the
NASBA Top VAR award at the Gartner conference in Scottsdale, AZ.
In September 2002 Alvaka Networks won the Gartner Group VAR Vision
2002 Business Achievement Award. In November 2001, Oli was named
as one of the computer industry's Top 20 Visionaries, earned the
2001 BTA Award of Excellence, and in 2000 Alvaka won the Solution
Integrator award for best Remote Network Management Solution.
Ms.
Diana Waterson
Business Partner Marketing Manager - ISV & Developer Relations,
IBM
Diana's
current role at IBM is in support of Software as Services business
partners in the Application Enablement Program. These partners offer
their solution to the marketplace in a software as a services model
and built on IBM's market leading hosting services. She works directly
with the partners creating marketing plans that include demand generation,
PR, and sales enablement. Prior to working directly with IBM business
partners, Diana led the development of service offerings for IBM's
e-business hosting service portfolio. With over 13 years of experience
in product marketing and 10 years in software start-up companies,
she provides a balanced perspective to help fuel the growth targets
of her partners.
Feyzi
Fatehi
Chief Executive Officer, Corent Technology, Inc.
Feyzi
is the CEO of Corent Technology, the provider of "On-Demand
Software On-Demand! " an innovative Software as a Service solutions
builder platform.
Feyzi
has over twenty years of experience in building high-performance
global businesses. At HP he played a leading role in creation of
a billion dollar enterprise solutions business unit. He subsequently
served as a senior executive of four start-ups in Silicon Valley
and in Southern California, two of which have been named among the
Red Herring 100.
Feyzi holds a BS in Engineering, an MS in Computer Science, and
an MBA in International Management. He is also a graduate of UCLA's
Director Certification and M&A Programs.
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