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Membership is a way to network with peers, grow professionally and fine
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Costa
Mesa
May
14th
"Negotiating
in Today's Uncertain Markets: Process, Tactics and Strategic Transactions"
Negotiation
expert Eric Klein will share advanced techniques and tactics to
take your negotiation skills to the next level and to help you
deal with negotiation uncertainty. Topics to be covered include:
Defining
the Negotiation Process to Your Advantage - Negotiation Structures,
Changing Objectives and Dealing with Market Realities
Negotiation Problems and Solutions in Strategic Transactions
Advanced Negotiation Tactics You Can Use
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Costa
Mesa
June
5th
"Competing
in a Crowded Market:
Creating a Unique Value Proposition"
Does
your company compete with similar companies for the same customers?
Do you find it difficult to tell prospects why your company is
unique and different from the rest? Does your marketing material
have the same basic content as your competition? Then you need
to create and communicate a unique value proposition that helps
you stand out from the crowd.
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Costa
Mesa
Date
to be Announced
"Using
PR to Drive Business Success"
Public
Relations (PR) has always been regarded as one of the most cost-effective
ways to communicate with multiple audiences. Successful companies
have used PR to generate millions of dollars worth of "earned
media" for their products and services, while simultaneously
building awareness of their brands. Join us to learn how Irvine-based
RealtyTrac has used PR to grow from an unknown entity in a niche
market to the most widely-quoted authority on foreclosures and
mortgages in the real estate industry.
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Corporate
Sponsors
Infinity
Sponsors
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