TALES FROM THE TRENCHES: WAR STORIES OF THE TECH COAST ANGELS
By Susan Spencer, principal of Spencer Communications and marketing director for TCA Los Angeles

What does a group of savvy business people with a long history of investing in early stage companies have in common? A better chance than most of predicting the outcomes of their next investments? Not always. Even the best planners can’t foresee every possible outcome.
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LEVERAGING YOUR EXPERTISE INTO A PROFITABLE BLOG
By Scott Fox, author, “Internet Riches”

When used for business a blog is a promotional tool – a tool for developing a better relationship with your audience of customers. Publishing a blog gives you the chance to present your company in a favorable light, promote your products/services, and, most importantly, make money by generating new sales or sales leads (either for yourself or for your advertisers).
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TCOSC MEMBER SPOTLIGHT: ERIC DAVID GREENSPAN OF MAKE IT WORK
By Steve Stallman

CBS’s 60 minutes recently interviewed someone about the complexity of setting up a high definition TV in their home. “Some people say you need to be a rocket scientist to set up these new TV’s. Well, I am a rocket scientist and I couldn’t figure it out.” Enter…Make It Work. If the thought of calling technical support or Customer Service makes you cringe, you’re not alone. Long hold times, inexperienced representatives, and foreign accents have become the norm. Fortunately, not all organizations are giving up on providing extraordinary Customer Service.
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BUILDING A STRONGER BUSINESS IN ANY ECONOMY
By Benjamin F. Kuo, socalTECH.com

There's been lots of recent speculation about whether the economy is--or is not--heading towards a recession. However, no matter whether or not the effect of the subprime fallout hits technology companies, there are some things which strong companies have which allow them to weather any storm, and build businesses even when the economy is bad or even when the economy is going strong.
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SHOULD SOFTWARE COMPANIES HOST SOFTWARE?
By Mike Jalonen, CEO, OnDemand Solutions, Inc.

Both Software as a Service (SaaS) and traditional on-premise software companies sell software intended to solve business problems. The “pure-play” SaaS company has the additional responsibility for ensuring uptime and availability of the software to the end user. Should Independent Software Vendors (ISV’s) outsource the critical hosting infrastructure component of their business or keep it in house?
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THE MANY RISKS OF DOING BUSINESS IN CHINA
By Vito A. Costanzo, partner, Holland + Knight LLP

Doing business in China offers many rewards and benefits, such as access to a large and growing market market, the ability to efficiently manufacture products for export and the excitement of dealing with a vibrant emerging economy. However, the pitfalls are many.
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CONTENTS

  • Tales From The Trenches: War Stories of TCA
  • Leveraging Your Expertise Into A Profitable Blog
  • Member Spotlight: Eric David Greenspan of Make It Work
  • Building A Stronger Business In Any Economy
  • Should Software Companies Host Software?
  • The Many Risks Of Doing Business In China
  • UPCOMING EVENTS
    April 10, 2008
    Transition into modern web-based enterprise solutions while preserving investments in your legacy software

    April 17, 2008
    Mergers & Acquisitions
    CORPORATE SPONSORS

    Infinity

    Ruder-Finn Inc.

    Platinum

    RR Donnelley

    Verizon

    newIncite

    Gold

    ExactTarget, Inc.

    PricewaterhouseCoopers LLP

    Singer Lewak Greenbaum & Goldstein

    Silver

    Holland & Knight

    PR Newswire

    Stradling Yocca Carlson & Rauth

    PC World

    CJ Patrick Company

    CONTACT

    Scribe Editor:
    Sue Taylor

    Executive Director
    Catrina Luedtke

    Address:
    Technology Council of
    Southern California
    2537-D Pacific Coast Hwy.
    Suite 348
    Torrance, CA 90505

    Phone: (310) 325-4000
    Facsimile: (310) 878-0358


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