COUNCIL NEWS
New Technology Council Blog Launches
We're pleased to announce that the Technology Council is now offering an additional way for you to keep up on the latest Southern California tech news and events: The TCOSC Blog
Located at http://blog.tcosc.org, we look forward to using the new blog as an information platform for both our members and the general public. Just visit and let us know what you think.
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VentureNet
VentureNet is the premier capital conference for technology companies in the region. Only 12 companies will have the chance to convince the biggest gathering of technology investors to be assembled in Southern California this year that theirs is the company that deserves to be funded. Apply to be a Capital Presenter by August 18th.
Only 30 promising companies will have the opportunity to demonstrate their products and promote their services in our marketplace exhibit - Apply to Exhibit Now
or visit www.venturenet.org for more details.
LinkedIn
Join other Technology Council Members on LinkedIn today. You’ll be able to network with other Members and, if you like, you can expand your network to include the people you know and trust.
Join at http://tinyurl.com/6cj6w7.
Member News
Check out the latest addition to Member News: Corent Technology Wins Two Tech Coast Angels Fast Pitch Awards
VALUING YOUR COMPANY FOR SUCCESS
By Doug Hayes, executive committee, Tech Coast Angels Los Angeles
Entrepreneurs will understandably place a value on their companies based either on an intrinsic belief about its present value or a multiple of its projected results. Initial stage investors, however, must approach valuation in a different way. When discussing the valuation of a company, an entrepreneur must realize that he is a co-investor and should keep in mind the very real risks facing the other investors.
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A WINNING APPROACH TO PR
By Julia Zamorska, senior account executive, Ruder Finn/West
Developing an understanding of how journalists go about covering products and companies that fall within their beat is a key step to achieving PR success. While pitching relevant news is paramount, appealing to a reporter on a personal level and developing a relationship in the process can often lead to additional opportunities down the line.
As one of the most influential technology journalists in Southern California, Booyeon Lee is a staff writer at the Los Angeles Business Journal.
We spoke with Booyeon to determine the topics that tend to grab her interest, the types of pitches that work best, pitfalls to avoid, and much more.
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TCOSC MEMBER SPOTLIGHT: KERRY SHIH OF COMMUNICADO, INC.
By Lee Shaeffer
Do you attend webinars? Access your emails from a mobile device? Send/receive text messages from your cell phone? Listen to voice messages on your PC? If so, you will recognize that we are experiencing a proliferation in the number and types of modes of communications. With this proliferation causes headaches for IT departments, as they struggle to keep up with the demand and try to ensure seamless integration for the user. The successful integration results in “unified communications” – the focus of Communicado, Inc.
In this Member Spotlight, Kerry Shih, founder and chief strategist for Communicado, shares his insights into the need for unified communications, how he founded the company, advice for budding entrepreneurs, and how he is getting more involved in the world community.
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CROSSING THE START-UP SALES CHASM
By Feyzi Fatehi, CEO, Corent Technology, Inc.
Among the many pearls of wisdom I learned from the late Peter Drucker through the years, one truly stands out for me. It is his simple definition of effectiveness vs. efficiency: “Effectiveness is doing the right thing, while efficiency is doing the thing right.”
Using this definition, and my twenty plus years in the technology sector – from Fortune 50 to multiple start-ups – I have concluded the following simple principal about sales: in start-ups, sales should be focused on effectiveness; and in established companies, the sales should be focused on efficiency.
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GETTING SOCIAL? DON’T FORGET THE EMAIL
By Jeffrey K. Rohrs, vice president of marketing, ExactTarget
The rise of social networks over the past few years has been simply breathtaking in both size and scope. Friend-powered networks such as MySpace have become must-have digital accessories for every tween, teen, musician & comedian. Meanwhile, Facebook and LinkedIn have emerged as the virtual curriculum vitae, rolodex, and water cooler for college students and business professionals alike.
In the face of this “friending” tidal wave, it’s difficult for many to get excited about the oldest tool in their online marketing toolbox: email.
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Q2 CORPORATE REAL ESTATE TENANT’S GUIDE
By Dave Toomey, Principal, CresaPartners
Los Angeles Overview
The class A office leasing market in Los Angeles continued to soften in the second quarter of 2008. The class A vacancy rate rose to 10.2%, up from 10% in the previous quarter. Quoted rents dropped ever so slightly from $35.30 to $35.20, the first such decrease in over five years. Leasing activity (as measured by total square footage leased) was 2.3 million square feet, the lowest in over a decade.
Orange County Overview
The second quarter of 2008 saw the Orange County office market vacancy rate increase to 13.1%, up from the previous quarter which posted at 12.5%. The increase can be attributed to the negative absorption of 464,254 square feet and completion of four class A and class B buildings, totaling 490,502 square feet.
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