For years, security professionals have shared a secret: one of the weakest points in the security of the web is your password. Personalization. Frequency. Relevancy. The potential that can be unleashed by acting upon these three words is significant.

Consider Amazon.com, whose CRM database is arguably the online world's most valuable asset. Amazon.com leverages their database to deploy personal, relevant and timely communications based on historical customer interactions while maintaining a high level of trust.
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Have you heard? Google acquired YouTube for $1.65 billion. Of course you know this - how could you miss it? It's been reported and analyzed over and over again in every media outlet from your local newspaper to Fortune, Forbes and ZDNet. When a major technology news event happens, it's always interesting to see what types of stories appear. Reporters jockey to write articles with the most unique and compelling angles, often competing with their own colleagues.
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The Technology Council is addressing how to get the word out about your company at its upcoming November 9 event: "Pitch it to Me: Connecting with Media Influencers," which features interaction with the area's top journalists, including Dorothy Pomerantz and Peter Coffee. Register for this instructive evening at http://www.tcosc.org/events/impact/november0906.html

What are your most valuable assets? For many companies, such as Coca-Cola, they are their trademarks or "brands."

Your trademarks or "brands" identify your products and create your trade identity. They tell consumers the source of your products and represent the goodwill and reputation of your company. Accordingly, the care and feeding of your trademarks are critical.
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Companies of all sizes in all industries are struggling with prices. Get it right and business will boom; get it wrong and business will suffer.

Let's cover some of the most common price models, and their pros and cons.
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The Reactive Approach Is Failing
The lifeblood of technology, media and telecommunications (TMT) companies is digital information. According to a new study by Deloitte Touche Tohmatsu's Security & Privacy Services, digital assets are even more vulnerable to corruption, piracy, attack and theft than previously believed.
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Los Angeles Overview
The class A office leasing market in Los Angeles was flat in the third quarter of 2006, with overall vacancy remaining at 9.7%. With very little new construction hitting the market, the low net absorption figures may be signaling a slowdown in job growth in the office sector.

Orange County Overview
In the third quarter of 2006, enduring demand for office space along with an unprecedented lack of office development created net absorption above 510,672 sf. The Orange County office market will continue to benefit from this steady economic expansion, with the average vacancy rate at 7.0%, down from 7.2% in the previous quarter, thereby defining a "landlord market."
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