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OF CONTENTS |
Corporate
Sponsors
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Letter from
Our Chairman
SCSC Has a New
Image
VentureNet
Update
Member Persrpectives
Innovative
Projects & Software Development
Wireless
Direct Marketing
Harvey Mudd
College
Cal EPT
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Infinity
Level
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Platinum
Level
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Gold
Level
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Silver
Level
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Events
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SCSC
Board of Directors
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Executive Committee:
Chairman: Jerry Skillett
CEO
24-7-digital, Inc.
President: Sue Plummer
Vice President
VantageMed
Vice President: Mark Skiba
CEO
BOTrader
Treasurer: Tim Lovoy
Partner
Deloitte & Touche
Secretary: Richard Hansen
Partner
Petillon & Hansen
Directors:
Gary Bennett
President
Sigura Communications &
Publishing
Brad
Grob
Cambrix Consulting Group
James Knudson
Managing Director
RSM McGladrey
Richard Koffler
CEO
Koffler Ventures LLC
Dr. Adam Kolawa
CEO/Chairman
Parasoft
Hoshi Printer
CFO
Autobytel, Inc.
Helen Russell
President
SCS, Inc.
Edwin Sauve
Senior Vice President
Silicon Valley Bank
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| A
LETTER FORM OUR CHAIRMAN |
By Jerry Skillett, Chairman of the Board, CEO, 24-7 Digital
What an interesting time to be in the software business!
The Southern California Region has incredible opportunities emerging.
Just this week, Sun Microsystems announced the upcoming newer
release of Java software for cell phones called the MIDP mobile
information device platform. This is critical for both the software
industry and telecommunications as both are looking for ways to
tap additional revenue sources besides just regular phone calls.
The new MIDP will have 3D graphics, better audio and video and
the ability to tap into information about the location of the
cell phone customer. more
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| NEW
TIMES NEW LOGO |
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This
issue of SCribe serves as the official unveiling of the Software
Council's brand new logo. Why a new logo, you might ask? Because
we need to make a bold, new statement that reflects the bold, new
Software Council. As we recover from the intoxicating fumes of the
chaotic "Internet era", the
Software Council not only has survived, thank you very much, but
is expanding to reach a broader and deeper Southern California's
software and information technology industry.
The logo was designed by neoBrands, who provides a wide range of
marketing services to the Software Council. Rick Sharga, neoBrands'
EVP/General Manager, notes that the new logo "presents an image
of the Council as a bold, forward-looking organization. It portrays
a somewhat more aggressive stance than in the past, and has a much
more contemporary feel to it. It is also friendlier due to its use
of all lower-case letters and the type font selected. From a communications
perspective, this version has strong stopping power, high impact
and can be used easily as a graphical representation of the organization
due to its stylized design and customized type treatment."
More details to follow in the coming weeks, but for now I hope you
enjoy the logo and everything else we're doing, including the upcoming
VentureNet conference.
Richard Koffer
Interim Director
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| VENTURENET
UPDATE |
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VentureNet 2002
-- the right network to plug into -- continues to be Southern California's
premier software and information technology capital conference.
It is the primary forum where the region's most promising companies
get to meet and present to prospective investors and strategic partners
from around the country.
Now in its seventh
year, VentureNet typically attracts partners from all venture capital
firms in Southern California, venture capital firms from Northern
California and elsewhere in the country, corporate investors, angel
investors, and investment bankers. It also draws many CEOs and entrepreneurs,
and decision-makers from the most influential professional services
organizations focused on the software and information technology
industries.
Visit VentureNet's
website at www.venturenet.org
to submit a business plan, register or read the phenomenal
lineup of investors and other professionals who have already agreed
to be on the conference's program and review committee.
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| MEMBER
PERSPECTIVES |
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CEO
Perspectives
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Innovative Projects and Software Development
By Anthony Karrer, Ph.D., Founder & CEO/CTO, TechEmpower
The
surprising fact is that more than 50% of software projects fail,
and the number is even higher
when an innovative concept or idea is being implemented. Yet,
most of these failures could have
been avoided had the software developers done the right things
at the outset. In this paper I
present the approach that TechEmpower uses to lay the foundation
for a successful project.
During the stage that I call pre-analysis, we define a project
completely, using a “target process”
that iterates until we understand what results we want and how
we are going to get there. The keys
to successful pre-analysis involve:
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Identify
the client’s real motivation and goals
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Identify
and attack risks
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Break
the project into pieces
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Involve
the right people
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Establish
the right process for the project
While
there is nothing mysterious about our approach, software developers
often ignore these
things or do them poorly, at great peril to their projects. more
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Wireless
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Your Next Critical Business Decision - Without Wires:
An In-Depth Look at Wireless Today
By Surya Jayaweera, CEO WolfeTech Development Corporation
The subject
of wireless can seem vast and daunting. I founded my company to
make wireless an everyday tool, not an overwhelming, fear-instilling,
tomorrow-land technology. With all the acronyms to deconstruct,
it's easy for me to place myself in the nascent wireless scholar's
shoes - CDMA, LAN, 3G, UWB, GSM, UMTS, WLAN, CDPD, and GPRS are
just a few to make your head spin. more
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Direct
Marketing
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The Average Response Rate
Think Customer Lifetime Value
By Steve Stallman, VP of Marketing, MailersClub
One of the most
common questions I've heard over my 25 years working with direct response
advertising is: "What is the average response rate?" The
common misconception is that the average response range is between
one-half percent and two percent. The real answer:
The
is no such thing as an average response rate.
More importantly, it doesn't matter at all.
more
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HARVEY
MUDD COLLEGE |
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The Harvey
Mudd College Clinic Experience:
Students and Companies Benefit
Since
its founding in 1955, Harvey Mudd College has been dedicated to
educating scientists, mathematicians and engineers with exceptional
breadth in their technical education, and a firm academic grounding
in the humanities and social sciences. A key element in the education
of HMC students is the practical, hands-on experience they receive
through the college's pioneering Clinic Program, begun by the
Department of Engineering in 1965 to channel student initiative,
drive and intelligence into real-world projects. Each project
brings together a sponsor liaison, three to five students and
a faculty advisor. The HMC Clinic Program includes projects in
computer science, engineering, environmental sciences, mathematics
and physics. The Clinic director in each area carefully selects
projects that have a major component in one or more of these disciplines.more
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CA
ETP FUND |
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State
Will Pay for Staff Training
Get reimbursement from the CA ETP fund
by Judy Turner, Manager, Multistate Tax Services, Deloitte &
Touche LLP
Looking
for opportunity to offset the cost of needed workforce training?
Perhaps the State of California can lend a hand. Last year, the
California Employment Training Panel (ETP) reimbursed companies
over $100 million for their training costs. This is NOT a tax credit.
Companies can qualify without having any California tax liability.
However, the actual amount of the agreement is calculated based
on the number of hours of training and the number of trainees. On
average, approved training proposals approximated $400,000, with
an individual trainee rate of over $1,200.
Effective January
2001, Governor Gray Davis and the California Legislature made the
ETP a permanent fixture in the growing California incentives and
credits arsenal. The benefits of the program are significant to
anyone who pays California unemployment insurance tax and provides
training to their workers to remain competitive in the marketplace.
more
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SCSC
SCRIBE ONLINE AUTHORS |
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If you are a SCSC member, we need you to share
your business experiences. Please contribute articles on relevant
management, finance/funding, sales and marketing as well as organization
development issues that drive software and Internet companies.
Send your ideas and inspiration to scribe@scsc.org
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SCSC
Overview and Mission |
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The Software Council of Southern California (www.scsc.org)
is a non-profit industry trade association, comprised of software
development organizations as well as those businesses that provide
support and services to Southern California's software industry. The
organization's mission is to bring people and information together
to promote industry economic growth, encourage new technologies and
enhance software and Internet entrepreneurship
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How
To Contact Us |
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Catrina
Gruver, Director of Programming, catrina@scsc.org
Kristen Messineo, Program Coordinator, kristen@scsc.org
Software
Council of Southern California
2461 W. 208th, Suite 202
Torrance, CA 90501
Phone:
(310) 328-0043
Fax: (310) 224-1993
www.scsc.org
To Subscribe
to the SCSC Mailing List Click Here
To Unsubscribe Click Here
and type unsubscribe in the subject header
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