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ETHICS IN MEDIA RELATIONS: GETTING IT RIGHT THE FIRST TIME
By Andrew Pray, senior account executive, Ruder Finn West
It has become
something of PR lore, a case study in what not to do when taking
your media strategy online, right along side the Boogey Man and
the Loch Ness Monster. You know the tale - a Walmart blog and website
populated with positive comments turns out to be the work of a PR
firm, rather than enthusiastic bargain hunters. The fallout was
quick in both the business and PR community, the latest lesson of
a company entering the so-called blogosphere and coming out bruised
and battered.
MORE
>>
The Technology Council is addressing a wide variety of communications
and media challenges at its next IMPACT event, scheduled for later
this summer on August 22 in Santa Monica. Register for this instructive
evening at www.tcosc.org.
WHAT ENTREPRENEURS SHOULD EXPECT FROM THE DUE DILIGENCE PROCESS
By Doug Hayes, executive
committee, Tech Coast Angels Los Angeles
Entrepreneurs must do everything in their power to make investors’
due diligence successful. It is the entrepreneur, not the investors,
that has the most control over whether the process is successful
or not. The meaning of “successful” in the due diligence context
may surprise anyone who hasn’t gone through it. Successful is when
the entrepreneur has taught the investors enough about the business
so that they can accurately describe it to others, with the emphasis
on “accurately.”
MORE
>>
THE TOP FIVE SOA URBAN LEGENDS
By Sandy Carter, vice president, IBM
Is service-oriented
architecture (SOA) a business strategy, a collection of Web services
or the mythical boogie man who can only be seen in the dark while
hiding underneath the beds of small children and IT staff?
The short answer is that SOA is a real business strategy. The
value of an SOA can be backed up by those early adopters who cite
strong benefits from the approach as well as industry and financial
analysts who point to the potential dividends that can be realized
through an SOA. However, there are still some holdouts that have
classified SOA as urban legend.
MORE
>>
WHY CAN'T MARKETING AND SALES JUST GET ALONG?
By Jennifer Beever, President, New Incite
I'm often asked the question, "What's the difference between sales
and marketing?" My answer is simple. Marketing makes the phone ring
or otherwise generates leads, and salespeople are the foot soldiers
that initiate, process, and close deals, turning the leads into
customers. Given the close association between sales and marketing
(one gets the leads and one closes them), I'm surprised at how at
odds these two departments are in many companies.
MORE
>>
Q1 CORPORATE REAL ESTATE TENANT'S GUIDE
By Dave Toomey, Principal, CRESA Partners
Los Angeles Overview
The class A office leasing market in Los Angeles continued its upward
trend as annual rental rates climbed another $1.00 per square foot
to $31.00 at the end of the first quarter of 2007. Annual rents
are up $2.50 from a year earlier. While rental rates continued to
climb, net absorption was negative for the first time in several
years, increasing the vacancy rate from 9.5% to 9.6%.
Orange County Overview
In the first quarter of 2007 the Orange County office market vacancy
rate increased to 7.7%, up from the previous quarter which posted
at 7.2%. This reflects the third increase in vacancy rates in more
than 12 consecutive quarters. This increase can be attributed to
a negative absorption of 819,383 sf and the 19 buildings that were
delivered this quarter totaling 644,783 sf.
MORE
>>
ARE YOU A PERMISSION SPAMMER?
By Al Iverson, Director, Privacy and Deliverability, ExactTarget
Good email
marketers spend a lot of energy on permission and relevance. They
strive to develop programs that will provide useful and relevant
information. They labor over subscription pages that allow consumers
to self-select what they prefer to receive. Too often, marketers
return the favor by spamming their subscribers. Why does this happen,
and how do you avoid it?
MORE
>>
ADVERTISING REDEFINED: THE FUSION OF TECHNOLOGY, COMMERCE AND ENTERTAINMENT
By Kenneth A. August, Principal, Deloitte Consulting LLP
Dwindling consumer attention spans and rapid technology developments
have caused a shift in customer buying behavior. As ad-skipping
of television commercials and a dwindling primetime network audience
become widespread, advertisers are seeking new ways to increase
customers’ awareness and motivate purchasing.
MORE
>>
Thanks To
Our New and Returning Members:
Jamie Somes
Alexander
Dunham Capital |
Alan Porter, President
Night
Diamonds Software |
Jon Kraft, President
Big Stage
Entertainment, Inc. |
Mike Andrews
NovaStor
Corporation |
Steven Cotton, CEO .
Firescope,
Inc |
Mark Tolliver, CEO
Palamida,
Inc |
Uri Blackman, CEO
Gideon
Informatics |
Harry Hidding
Pebblestone,
Inc. |
Michael Hamill, Vice Presdient
Grandview National
Investment Bank |
Larry McElroy
Performigence
Corporation |
Carol Kurimsky, VP Marketing
Ingram
Micro, Inc. |
Rabinder Sekhon
Sekhon Associates |
Jess Hartman
ISD Corporation
|
Gavenraj Sodhi
SocialDragon,
Inc. |
Gavin Galimi
March
Vision Care, Inc. |
Michael Suttle
Tartini
Partners |
|
Chris Arledge
Turner
Green Afrasiabi & Arledge LLP |
|
CONTENTS
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