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here or call the Software Council at (310) 325-4000.
FAREWELL
NOTE FROM THE PRESIDENT
By Hoshi Printer, Immediate Past-President, Software Council
It
is customary for the outgoing President of an organization to
trumpet the accomplishments of the past year.
My perspective is a little different. It is more humility than
ego that propels me to share our triumphs and thank the people
that have participated in our achievements.
First, I want to thank each of our members and sponsors for
your continued support that is so vital to the success of the
organization. Thank you for helping us achieve our mission of
making the region's software and information technology companies
more successful.
Behind the scenes, I want to thank the Executive Committee for
their hard work this past year, and it has been a pleasure serving
with you. I also want to thank our dedicated volunteers and
our board members for their valuable participation and active
engagement in keeping us on track. And we are all forever grateful
to Catrina Gruver, for her indefatigable energy and dedication
to the success of this organization.
MORE
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SOFTWARE
COUNCIL MEMBER BECOMES "THE APPRENTICE"
Congratulations
are in order for Software Council member, Kelly Perdue. Donald
Trump recently hired him after his highly publicized victory last
month on the television show "The Apprentice". Kelly
was serving as the president of CoreObjects, member company of
the Software Council, when he was selected out of 1 million applicants
to participate on "The Apprentice".
Kelly provided leadership in business development, legal, finance
and operations for CoreObjects, a leading Los Angeles based outsourced
product development company, which has been building core intellectual
property in collaboration with Southern California software companies
for eight years (www.coreobjects.com).
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VALUING
PR: WHY SHOULD YOU CARE?
By Rose Maciejewski, vice president, Ruder Finn,
and Casy Jones, vice president, Ruder Finn
Public relations holds enormous value as a strategic vehicle
to influence the media and analysts and, ultimately, your customers,
prospects and shareholders. Most marketing and communications
executives understand this, but, surprisingly, they sometimes
find it difficult to properly share that value with their companies'
top executives. Ensuring C-level executives understand how to
leverage the value PR brings should be a key concern for every
communications professional.
The
first step in leveraging PR is learning exactly what it entails.
For most technology organizations, a comprehensive PR program
will include ongoing "key message" refinement, media
relations, industry analyst relations, customer advocacy and
thought leadership, which involves speaking opportunities, awards
and developing bylined articles.
Though
some of these tactics are more relevant than others depending
on the company, the incremental value of them can be measured
in three distinct ways, each of which appear at the top of your
agenda: enhanced sales effectiveness, credible industry awareness
and creation of employee evangelists.
MORE>>
MEMBER
SPOTLIGHT: INTERVIEW WITH FIRAS RAOUF,
COO, eEYE DIGITAL SECURITY
Interview by Jennifer Beever
Firas,
would you explain exactly what your company does?
eEye Digital Security specializes in an area within the security
market called vulnerability management. One of the major issues
enterprises are faced with is the inherent vulnerabilities that
are found in computing devices, whether it's the operating system
or the software that runs on it. These vulnerabilities are discovered
by hackers that use them to launch attacks or by ethical research
firms that report them to the vendor, and then the vendor comes
out with a patch.
eEye's primary business is delivering software solutions to
help manage vulnerabilities within the enterprise network. Our
primary offering is a software product that scans your network,
uncovers all the digital devices that you have, whether you
know about them or not (they could be rogue devices), and runs
a series of checks on the devices of known vulnerabilities.
We then provide reports of all devices, all vulnerabilities,
and priorities based on criticality of the vulnerability and
the device that it sits on.
MORE
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HEALTH
CARE BENEFIT TRENDS - INCREASED OPTIONS MAKE COVERAGE MORE AFFORDABLE
By Jim Wisdom, CFP
2004
has been one of the most innovative years in health care benefits
in the last thirty years. This is good news for employers and
sole proprietors/individuals alike. The innovation is accelerating
as we approach 2005. Here is a list of some of the most important
health care trends today:
1.
With a new generation of health plans introduced into the marketplace,
business owners and individuals have the ability to purchase
comparable health insurance plans which are 25% to 30% less
costly than traditional "old generation" HMO and/or
PPO plans for the same or better quality, benefits and provider
networks. Further, this savings should have a compounding effect
in subsequent years. In short, these new generation health plans
appear to be a more efficient way to deliver health care to
individuals and employer groups.
MORE
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