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MEMBERSHIP
Our records indicate that you aren't currently
a Software Council member. The Software Council is a membership-driven
organization, and we need your support to thrive and continue
serving you. If you haven't sent in an application for membership,
please support the Software Council and submit
your application today.
Membership Bonus Offer: Join the Software Council between
now and February 28, 2006 and you will receive a complimentary
issue of PricewaterhouseCoopers' Software Revenue Recognition
publication. This user-friendly guide will help companies navigate
through the many complexities of software revenue recognition.
It includes interpretations of technical revenue recognition
questions and addresses the impact of SEC guidance, rulemaking,
and interpretations. The guide includes a chapter on tax considerations
and the actual texts of the three SOPs along with an index of
questions, answers and key terms.
Members Only Event Offer: Now through February, Software
Council members in good standing are eligible for a complimentary
pass to bring a business associate to an event. All members
that pre-register to attend an event in January & February
2006, can pre-register one guest to attend that same event at
no charge. Join
today to take advantage of this offer.
Note: An active membership is required to take advantage
of this offer, and pre-registration of the member and guest
is required.
Get involved: Have an interest in growing the software
community in Southern California? Join other industry leaders
by getting active on one of our committees.
Volunteer participation requirements are:
1. attend monthly committee meetings,
2. attend events your committee manages
3. maintain a current Software Council membershi
Contact Catrina Luedtke at the Software Council office at (310)
325-4000 or Catrina@scsc.org
for more information.
LAST
CALL! SOFTWARE INDUSTRY AWARD APPLICATIONS ARE DUE JANUARY 20TH
Mark Your Calendars! The 12th Annual Software Industry
Awards, presented by the Software Council, will be held on March
8th at the Millennium Biltmore Hotel in Los Angeles. This event
will recognize industry leaders and companies that have made extraordinary
contributions to the growth of Southern California as a center
for technological innovation. We're currently accepting applications
for the following categories:
> Software CEO of the Year
> Software Entrepreneur of the Year
> Software Developer of the Year
> Software Company of the Year
> Software Services Company of the Year
> CIO of the Year
For more details or to apply online, visit http://www.scsc.org/awards/index.html.
The application deadline is January 20th, so apply today!
PAVING
THE WAY FOR THE IT EXECUTIVES OF TOMORROW
By Dave West, IBM Rational Software
When it comes time for businesses to make IT investments,
the CIO is the person in charge, calling the shots and making
the big choices. In many organizations, CIOs drive IT spending,
make decisions about infrastructure and basically manage the wires
and boxes that bring information into and out of an enterprise.
As IT continues to evolve and companies increasingly rely on technology
for business success, some questions emerge: Should leadership
structures change as well? How are CIOs or senior IT managers
measured? Where do they develop their skills? And how do they
do their jobs?
MORE>>
SELLING
YOUR TECHNOLOGY BUSINESS
LESSONS FROM DEALS GONE AWRY
By Gavin G. Galimi, Attorney, Katten Muchin
Rosenman, LLP
Every lawyer can talk about the deals that closed.
If you are selling your technology business, you should be asking
about the deals that went bust or were renegotiated. Why did they
go bust? How did the deal terms change? What could have been done
differently? Some of these stories, and the lessons they teach,
are told here.
Romeo and Juliet
Think Montague and Capulet and the tragedy of Romeo and Juliet.
In this story, there are two companies, "Buyer" and
"Seller." Buyer and Seller are fierce competitors. They
sell into the same space and in the same territory. The competition
is so fierce that at virtually every staff and management meeting,
Seller bad mouths Buyer. For years, Seller has been telling its
people how terrible and how weak the Buyer is, how buggy Buyer's
software is, and how Buyer's development team rejects end up at
Seller.
The chief executives of Buyer and Seller begin discussions about
a possible deal. Notwithstanding the perception of Seller's rank
and file that everything about Buyer is terrible, Buyer's acquisition
of Seller makes a great deal of sense.
MORE>>
HOW
TO BOOST THE DELIVERABILITY OF YOUR EMAIL MARKETING CAMPAIGNS
By Chip House, Vice President of Privacy and
Deliverability, ExactTarget
When was the last time you were waiting for an
email that you never received? Email messages fail to arrive in
your inbox because they are caught in spam filters. This situation
not only irritates you, but poses a significant challenge to legitimate
email marketers everywhere. False positives, as they are called,
accounts for 20 percent of legitimate emails being blocked or
filtered erroneously, according to Pivotal Veracity, a company
that provides email delivery tracking software.
So why is delivery such a problem?
Despite advances in the Federal CAN-SPAM effort, spam continues
to be a problem. In the United States alone, spam accounts for
67 percent of email.
MORE>>
MARKET
SEGMENTATION THAT PRODUCES RESULTS
By Leland D. ("Lee") Shaeffer, Managing
Director, PLM Associates
Market segmentation is a powerful tool that enables the focus
of resources, builds barriers to competition and produces a higher
return on investment. While nearly everyone practices some form
of segmentation out of necessity, additional care and thought
can yield substantial improvement.
Why Segmentation is Important
If someone believes that his/her company can't be all things to
all people, he already is segmenting the market and understands
one of the key reasons for doing so - focus. Focus sales and marketing
resources on the appropriate prospects. Focus product development
resources on designing the optimum solution. Focus operational
resources on ensuring the best possible interaction with customers.
MORE>>
"Market Segmentation that Produces Results" will
be the focus of an upcoming Impact! Sales and Marketing event
on February 16, 2006. For more information or to register, visit
http://www.scsc.org/events/impact/february1606.html
SUPER-FAST-GROWTH
COMPANIES UNFAZED BY RISING INTEREST RATES, PRICEWATERHOUSECOOPERS
FINDS
PricewaterhouseCoopers' Trendsetter Barometer interviewed
CEOs of 341 privately-held product and service companies identified
in the media as the fastest growing U.S. businesses over the last
five years. The surveyed companies range in size from approximately
$5 million to $150 million in revenue/sales.Despite rising interest
rates, a segment of super-fast-growth companies completed new
bank loans in the third quarter. Hungry for capital, these
new borrowers also expect to explore non-traditional financing
over the next 12 months.
MORE>>
THANKS TO OUR NEW AND RETURNING MEMBERS
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