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REGISTER
NOW FOR THE SOFTWARE INDUSTRY AWARDS
The Software Council of Southern California is hosting the eleventh
Annual Software Industry Awards on March 31st at the Millennium
Biltmore Hotel in downtown Los Angeles.
The
most successful software companies. The most innovative developers.
The hardest-charging CEO's and the savviest CIO's. The fastest-rising
entrepreneurs. Mark your calendar and plan to join us as we
recognize those who have made outstanding contributions to Southern
California Software.
This
gala event recognizes industry leaders and companies that have
made Southern California a center for software innovation.
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The best companies, the brightest people and the most fun. This
event happens only once a year. We bring together diverse software
interests for mutual benefit and provide an outstanding opportunity
for networking. Everyone involved in the software industry should
plan to attend and celebrate the best Southern California has
to offer. This event has been sold out for over five years,
so register
online today!
THE
ROI ON ROI
By Michael J. Nick, President, ROI4Sales, Inc.
"What
is the ROI on ROI?" If I got a nickel for every time someone
asked me that question, I would be a rich man.
The Return on Investment (ROI) for deploying an ROI program into
your sales process is not as easy to calculate as it would seem.
Being the resident expert on ROI, I agreed to take on the task
of trying to articulate what I see as the value estimation of
using, deploying and integrating ROI into your sales process.
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ROI
will be the focus of an upcoming LA Chapter event on April 7th.
Join Michael Nick in person for this exciting event. Register
online and visit the Software Council Website Resources
to download the entire white paper "The ROI on ROI".
TOP
CHALLENGES AND OPPORTUNITIES FOR THE CIO
By Bill Allison and Tim Lovoy
Today's
Chief Information Officer (CIO) is a business leader-not just
an IT manager-steering a mission-critical function as large
and complex as any operation in the company. They work side
by side with business units to help improve performance and
efficiency. From rethinking business strategies, processes,
and management practices, to recasting infrastructures and product
portfolios, today's expectations for a CIO are higher than ever.
CIOs today help other business leaders in the company see what's
possible-and help them anticipate what's lurking in the business
environment and competitive moves of others. In many cases,
they also face the unenviable task of anchoring a transformational
vision throughout the company, overcoming barriers to change,
and building organizational support in the face of significant
resistance.
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CHANNEL
CONFLICTS ARE GREAT!
By Steve Stallman, Chief Brander, Stallman Marketing
Well,
not the actual conflict, but if you are not creating situations
where you need to address channel conflicts, you are probably
not tapping into a ready source of sales and profits. Many companies
are scared off by possible channel conflicts. Many other companies
are reaping substantially higher profits by selling in multiple
channels, even if they risk conflicts.
This does not mean that you should not worry about conflicts.
To the contrary, you must, and you must manage them properly.
Channel conflicts are usually a reality, but if you can devise
a system to manage them, the results are
almost always worth it.
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Want
to learn more? Be sure to attend the April 19th SCSC IMPACT event
"Channel Marketing - Leverage Partners for Success".
Register
online
I
PAID FOR IT DOES NOT MEAN I OWN IT - COMPANY OWNERSHIP OF INTELLECTUAL
PROPERTY
By Gavin G. Galimi, Attorney, Katten Muchin Zavis Rosenman
Software
and technology companies have two critical assets: their people
and their intellectual property. A company's employees and independent
contractors are developing inventions, writing software code,
preparing manuals, designing packaging, and taking many other
steps to produce a product for sale. Many of these steps produce
intellectual property ("IP"). Who owns the IP? The company
usually thinks, "I paid for it, so I own it." THIS IS
OFTEN NOT TRUE. How could this happen and what can you do to stop
it? This article highlights some critical intellectual property
pitfalls for software and technology companies and provides solutions
for avoiding those pitfalls.
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CASH
INCENTIVES STAR IN COMPENSATION STRATEGIES OF FAST GROWING PRIVATE
COMPANIES
PricewaterhouseCoopers'
"Trendsetter Barometer" interviewed CEOs of 355 privately
held product and service companies identified in the media as
the fastest growing U.S. businesses over the last five years.
The surveyed companies range in size from approximately $5 million
to $150 million in revenue/sales.
Nearly all of the nation's fastest-growing private companies offer
incentive-based compensation in what is widely viewed as a competitive
market for executive talent. Cash incentives predominate, but
companies managing toward a liquidity event tend to also offer
equity, including stock options, often with their entire employee
population eligible. But in most cases, shares cannot be cashed
out until the liquidity event occurs.
MORE>>
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