MEMBERSHIP

Our records indicate that you aren't currently a Software Council member. The Software Council is a membership-driven organization, and we need your support to thrive and continue serving you. If you haven't yet become a member of this amazing group, please support the Software Council and submit your application today.

Members Only Event Offer: Now through the end of June, Software Council members in good standing are eligible for a complimentary pass to bring a business associate to an event. All members that pre-register to attend an event in May and June 2006, can pre-register one guest to attend that same event at no charge. Join today to take advantage of this offer.
Note: An active membership is required to take advantage of this offer, and pre-registration of the member and guest is required.

Part-Time Database/Data Entry Position: Available at the Software Council
We are seeking part-time help in the office about 4 - 6 hours per week and will pay between $10 - $12 per hour depending on experience. The work involves computer data entry/updating member and event records (in an Access database), a high level of comfort working with computers is essential. This job has the potential to expand into event management responsibilities in the future. Hours/days per week have some flexibility.

Please feel free to circulate this to anyone that might be interested. Contact Catrina at catrina@scsc.org for details or to send a resume/letter of interest.


WHAT TO CONSIDER WHEN RAISING PRIVATE EQUITY
By Numan Siddiqi, partner, Stradling Yocca Carlson & Rauth


When a company considers a capital raise, its board of directors and management should ask themselves these key questions:
  • Will the financing enhance shareholder value?
  • What are the investor's goals and are these goals compatible with our long-term strategy?
  • Will the terms of the financing and the investor's on-going participation in our company facilitate future transactions, such as additional financings, corporate growth opportunities and/or a liquidity event?
    MORE >>
    BREAKING THROUGH THE CLUTTER: VISITING MEDIA AND INDUSTRY ANALYSTS
    By Jeff Seedman, account supervisor, Ruder Finn

    In today's crowded media and analyst marketplace, it can prove challenging for technology companies to break through the clutter and get their messages heard. In recent years technology publications and analyst firms have downsized staff, leaving them busier than ever, but a strategic, well-planned media tour can still provide a highly effective way for technology companies of all sizes to disseminate their messages.
    MORE >>


    ARBITRATION V. LITIGATION - WHICH SHOULD YOU FIGHT FOR?
    By Daniel A. Platt, Partner, Katten Muchin Rosenman LLP

    At some point in time, most businesses need to decide whether they prefer arbitration provisions in their agreements or not. In order to make an informed decision, and to make sure your lawyer understands what your needs and interests are, there are a few basic issues, which should be addressed. In order to make an informed decision, you will need to understand the not only the nature of the agreement, but how your company functions and what types of disputes are most likely to occur.
    MORE >>


    TESTING TO IMPROVE THE SUCCESS OF EMAIL CAMPAIGNS
    By Morgan Stewart, director, strategic services, ExactTarget

    Selecting the right day to send a personalized, targeted email marketing campaign seems like a simple enough decision. Unfortunately, information on the topic changes frequently as new theories are presented suggesting why one day is better than another is for sending email.

    Recently, ExactTarget researched the topic with its 2005 Response Rate Study.
    MORE>>


    REDUCING HEALTHCARE COST INCREASES
    Amidst rising healthcare costs, how can businesses protect profitability and benefit employees?


    Initially, employers sought relief from rising healthcare costs by shifting a portion to employees in the form of higher deductibles, co-pays and payroll contributions. PricewaterhouseCoopers' Health Research Institute reports that employee spending for health insurance coverage has increased 126 percent between 2000 and 2005, compared to 76 percent for employers. Such a cost-sharing strategy can go only so far before it takes the benefit out of healthcare benefits for everyone. As costs continue rising in double digits, more companies are embracing a range of activities designed to make healthcare consumers more aware of the cost and quality of the health services they seek.
    MORE >>

    THANKS TO OUR NEW AND RETURNING MEMBERS
    Grace Hung
    FarStone Technology
    Peter Pham
    Photobucket.com
    Yan Vinterfeld
    Final Draft Inc.
    Melissa Isom
    Quebec Delegation
    Richard Koffler
    Koffler Ventures LLC
    Deepak Jhaveri
    SND Insurance Agency
    Ari Nadelman
    Lionfish Advisors
    Charles Curto
    Software Equity Group
    Jason Stipher
    OpSource
    Lighter Chen
    Tongyi Software
  • CONTENTS

  • Membership
  • What to Consider When Raising Private Equity
  • Breaking Through the Clutter: Visiting Media and Industry Analysts
  • Arbitration V. Litigation - Which Should You Fight For?
  • Testing to Improve the Success of Email Campaigns
  • Reducing Healthcare Cost Increases
  • UPCOMING EVENTS

    May 11
    IMPACT! Sales & Marketing
    Personalize Your Marketing Plan

    May 18
    Software Business SIG
    Strategic Alliances

    June 1
    Los Angeles Chapter
    Develop a Winning Business Plan!

    June 15
    Orange County Chapter
    Latest Trends in Online Marketing

    CORPORATE SPONSORS

    Infinity

    Katten Muchin Rosenman LLP

    Ruder-Finn Inc.

    Gold

    IBM

    Murano Software, Inc.

    PricewaterhouseCoopers LLP


    Silver

    CJ Patrick Company

    ExactTarget, Inc.

    Holland & Knight

    PR Newswire

    Stradling Yocca Carlson & Rauth

    CONTACT

    Scribe Editor:
    Sue Taylor

    Director of Programming & Operations
    Catrina Gruver-Luedtke

    Address:
    Software Council of
    Southern California
    2537-D Pacific Coast Hwy.
    Suite 348
    Torrance, CA 90505

    Phone: (310) 325-4000
    Facsimile: (310) 878-0358

     

     

     

     

     

     

     

     

     

     

     

     

     


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