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VENTURENET CALL FOR APPLICATIONS

The VentureNetSM conference is Southern California's leading information technology fundraising platform for growth companies with the potential to create superior shareholder value. The past eight VentureNet conferences have cumulatively helped companies raise over $75 million.

Why present at the conference? Because you get the unique opportunity to reach an audience that at past VentureNet conferences has included all venture capital firms in Southern California, numerous venture capital firms from Northern California and elsewhere in the country, angel groups, individual angel investors, and investment bankers. The conference also attracts the most influential opinion-leaders in Southern California's technology industry, including accounting firms, law firms, banks and executive recruiters.

All told, you get to talk directly to the who's who of Southern California's information technology industry.
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ARE YOU TAKING ADVANTAGE OF THESE SOFTWARE COUNCIL MEMBERSHIP BENEFITS?

Job Bank/Employment Center - This week we launched a new job bank that allows Software Council member organizations to post management to CXO-level job openings. Postings are provided at no charge to Software Council member companies (a $250 value). Alert your Human Resources staff of this new service. Submit listings online at http://www.scsc.org/resources/jobbank/postajob.html.

Resource Center - The Software Council Resource Center is now accepting new submission applications. Our resource collection includes white papers, articles, surveys, presentations, Website links, and other materials of interest to members of the software community and the media. If your organization has a white paper, article, or other qualifying resource that should be getting more exposure and attention, apply to have it listed in our Resource Center. Please review our submission guidelines for qualification requirements and acceptance criteria.


STOCK PLANS: WHICH ONES WILL PASS THE INVESTOR TEST?
By Tim Lovoy, Partner, Deloitte & Touche LLP

The lavish use of stock-option grants that once made millionaires out of ordinary tech workers is now producing legions of dissatisfied shareholders. The reason is dilution. The number of options granted and shares available for future grants - the overhang - has risen, putting a bigger dent in per-share earnings and slicing employees a bigger share of the company's future value. At the same time, exchange-listing rules adopted earlier this year give shareholders the power to block new plans or changes in existing ones. We would expect that the bigger the overhang, the greater the chance that a new stock-based compensation plan will be voted down by shareholders.

What Companies Can Do

At first glance it appears that options, the preferred stock-plan model up to now, are on the way out. They are, indeed, under attack on multiple fronts. The Financial Accounting Standards Board (FASB) is moving to require that they be expensed at fair market value, thus taking away their current accounting edge over other forms of compensation. Several high-profile companies have recently dropped them in favor of restricted stock units. Consider the overhang concerns and rising shareholder activism, and one might wonder if options have any future at all.
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SARBANES-OXLEY - WHAT PRE-IPO COMPANIES NEED TO KNOW*
By Marc Alcser and Brent Triff of Stradling Yocca Carlson & Rauth

The Sarbanes-Oxley Act of 2002, signed into law by President Bush on July 30, 2002, represents a groundbreaking set of rules and regulations regarding corporate governance and financial reporting. The Sarbanes-Oxley Act of 2002-or the "Act" for short-was a response to recent corporate and accounting scandals.

Since the Act was signed into law, the Securities and Exchange Commission, under the authority of the Act, has released an extensive array of rules and regulations, the bulk of which are applicable, primarily, to public companies. Additionally, the stock exchanges have each changed their listing standards in response to the Act's requirements.

Private companies, however, are not immune from the Act.

Some parts of the Act apply to private companies right now. Other parts, though not currently applicable, will start to apply to private companies the moment they file for an initial public offering, or an "IPO." This article summarizes certain aspects of the Act currently applicable to private companies, as well as some of the steps a company should take if it's contemplating "going public" or being acquired in the future.
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HOT EMPLOYMENT ISSUES FOR SOFTWARE COMPANIES
By Stacey McKee Knight & Jeremy Gray, Partners, Katten Muchin Zavis & Rosenman

As a parting shot to California employers, Governor Davis signed a series of laws expanding employees' rights and creating new challenges for businesses operating in this State. In addition to the well publicized legislation that requires California employers to provide their employees with health care coverage, the outgoing Governor also armed every employee with a private right of action to enforce California's Labor Code. Labor Code section 2698 - - the so-called "bounty hunter" statute - - empowers employees to bring a civil action on behalf of themselves and all other employees for any violation of California's wage and hour laws. The best (and perhaps only) defense to this devastating new weapon is full compliance with the Labor Code, i.e. even with the comparatively inconsequential rules governing matters such as posting and pay stub regulation. The Legislature also created new protections for employees who report suspected illegal conduct to law enforcement and mandated reciprocity in benefits to domestic partners. While an exhaustive discussion of every new California law is beyond the scope of this article, the following provides a summary of the most dramatic changes.

It is recommended that your employee handbook be reviewed and updated, as some of these changes currently impact existing policies. Failure to update employee handbooks will cause the loss of opportunities and potential liability for the employer.

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CREATING YOUR COMPANY'S UNIQUE VALUE PROPOSITION
By Rick Sharga, President & CEO, CJ Patrick Company

Executives who believe that beautiful photos of rowing teams actually inspire teamwork hate Despair.com. The Website, which features a series of "de-motivational" products, includes a particularly inspired poster, titled "Individuality." The poster features a close-up shot of snowflakes, and a caption that reads:

"Always remember that you are unique. Just like everyone else."

It seems that many technology companies operate on this principle. How else to explain the mountain of jargon, acronyms, buzz words and meaningless hyperbole that these companies use to describe their products, services, and the companies themselves?

Take a look at the press releases issued by most technology companies-especially the paragraph that describes the company. In most cases, the paragraph would work equally well for any number of the company's competitors. Or worse, leave you with no idea what the company does. One local technology company describes itself this way:

"Our company provides solutions to manage and optimize business-critical information technology infrastructures, systems and applications. Working across multiple enterprise IT environments, our offerings empower customers to track and maximize the business return associated with IT investments."

If you're fluent in technology-speak you'll know that "solution" usually means "software," and "offerings" means "products." So the company makes software products. But what kind of software products? Vertical applications? ERP? CRM? EAI? Middleware? Monitoring? Or might the company be a Managed Service Provider, or an IT Outsourcing firm? Clearly, this paragraph fails to deliver a clear, compelling Value Proposition.
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ARE YOU TRACKING YOUR #1 COST?
By Rudolf Melik, CEO, Tenrox

For any business that is looking to automate and streamline its business processes, time tracking software is one of the best places to start. Payroll is the largest corporate expense. Tracking and controlling time leads to immediate and tangible gains in productivity and cost reductions. Time tracking increases operational control, facilitates compliance with various employment and corporate governance laws, reduces costs, and improves efficiency. Some of the tangible benefits of time tracking are as follows:
  • Reduces timesheet review time by 80%. Average timesheet review takes 6 minutes; with an automated system, a review takes 1 minute - American Payroll Association
  • Helps the company comply with various employment guidelines and industry regulations such as state specific wage laws, FMLA, FLSA and SOP 98 (US accounting guidelines for capitalizing software development costs)
  • Organizational policies and business rules are integrated into the submission and approval process; validation is done at point of entry
  • Monitors time by team and prevents budget overruns
  • Reduces time misappropriation (e.g. long lunches, early departures, late arrivals) which accounts for up to 4.08 hours per week - American Payroll Association

There are hundreds of commercial time tracking applications to choose from. Some companies consider building this type of software in-house. So how do you decide what is best for your organization? This article serves as an introduction to time tracking software, the benefits and what to look for when considering a purchase.
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CONTENTS

  • VentureNet Call for Applications

  • New Software Council Member Benefits

  • Stock Plans: Which Ones Pass the Investor Test?

  • Sarbanes-Oxley - What Pre-IPO Companies Need To Know

  • Hot Employment Issues

  • Creating Your Company's Unique Value Proposition

  • Are You Tracking Your #1 Cost?
  • UPCOMING EVENTS

    July 22
    Software Business SIG
    High Impact Marketing for Topline Growth

    July 28
    IMPACT! Sales & Marketing
    An Executive’s Guide To Creating Marketing Events That Drive Revenue -- Not Expenses!

    August 19
    Orange County Chapter
    Marketing Online
    Optimizing Your Company’s Web Presence to Drive Revenue

    August 26
    Los Angeles Chapter
    Pitching the CIO

    September 21
    Valley Chapter
    Executive Technology Roundtable:
    A Panel Discussion

    September 27
    VentureNet 2004
    Plug Into the Right Network

    September 30
    Software Business SIG
    Valuations

     

    CORPORATE SPONSORS

    Infinity

    Katten Muchin Zavis & Rosenman

    Ruder-Finn Inc.


    Gold

    Deloitte & Touche USA LLP

    Manatt, Phelps & Phillips LLP

    PricewaterhouseCoopers LLP


    PR Newswire

    Silver

    American Express Business Finance


    CJ Patrick Company

    Dorsey & Whitney LLP

    Invest Quebec

    Stradling Yocca Carlson & Rauth

    CONTACT
    Scribe Editor:
    Sue Taylor

    Director of Programming:
    Catrina Gruver-Luedtke

    New Address:
    Software Council of
    Southern California
    2537-D Pacific Coast Hwy.
    Suite 348
    Torrance, CA 90505

    New Phone: (310) 325-4000
    New Facsimile: (310) 878-0358
     


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