LESSONS FOR ENTREPRENEURS FROM TECH COAST ANGELS
By Susan Spencer, principal Spencer Communications and marketing director Tech Coast Angels Los Angeles

Starting a company is tough, especially in leaner economic times. In today’s market, where should entrepreneurs look for advice that may increase their chances for long term success? How about a group of Tech Coast Angels with nearly 100 years of combined investment experience in more than 150 companies? 
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10 INVISIBLE THREATS TO EVERY BUSINESS
By Tom Ruffolo, president, eSecurityToGo

The increasing use of technology in every company has made the ability to protect key digital assets almost impossible. Yet, nearly every company’s value (large or small) is tied to and dependant on protection of key intellectual property, customer data, and proprietary company information. 
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MEMBER SPOTLIGHT: URI BLACKMAN OF GIDEON INFORMATICS
By Steve Stallman

Vision + Technology = Saved Lives

Two unique and visionary minds are behind the success of GIDEON Informatics, a company dedicated to supporting the medical community. The results have helped people throughout the world heal quicker and in some cases, have even saved lives.
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WHEN OUTSOURCING HR MAKES SENSE
By Tim Dennis, regional vice president, Administaff

With a client list that includes well-known companies and organizations such as Boeing and The National Academy of Television Arts and Sciences (The Emmy Awards), Corent Technology, Inc. has grown from a five-person California-based startup founded in 2000, to a national Platform as a Service (PaaS) leader with top-tier projects in cities across the U.S. and abroad. The company’s continued success and growth is due in no small part to the smart business decisions made by company CEO Feyzi Fatehi and supported by his seasoned board of directors. One of the smartest decisions he made was also one of the most simple: allow employees to focus on what they do best, and let external professionals handle those areas outside of employees’ expertise. 
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USE AND MIS-USE OF NON-COMPETE PROVISIONS IN CALIFORNIA
By Vito A. Costanzo, partner, Holland + Knight LLP

Many technology companies are necessarily concerned about losing trade secrets and other confidential information when their employees leave the company. In addition, there is a risk that technology professionals may inevitably use proprietary information in their new employment without actually taking physical documents or data when they leave. Can technology companies protect themselves against these scenarios through the use of non-compete provisions? The answer to this question is . . . sometimes. 
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FIVE REASONS IS EMAIL COOLER THAN YOU THINK
By Jeffrey K. Rohrs, vice president of marketing, ExactTarget

Ask any digital marketer “what’s cool” in online marketing today, and you’ll probably get a number of answers along the lines of social media, Twitter, and online video. My answer goes a bit against the grain. Sure social media and online video are “hot,” but if you want “cool,” you should look no further than email. Need convincing? Here are five reasons that email is cooler than you think: 
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Q3 CORPORATE REAL ESTATE TENANT’S GUIDE
By Dave Toomey, Principal, CRESA Partners

Los Angeles Overview
The class A office leasing market continued to soften in the Third Quarter. The class A vacancy rate rose to 10.5%, from 10.2% in the previous quarter. Net absorption for the first three quarters is negative 1.1 million square feet. Quoted rents crept up from $35.30 to $35.50. Leasing activity (measured by total square footage leased) was 1.9 million square feet, the lowest in over a decade.

It is too early to predict the impact of the bailout and financial crisis on the Los Angeles office market, but we can expect more layoffs, greater challenges in securing loans, and reduced velocity. The economic slowdown had already affected demand the past four quarters as new supply started to come online.

Orange County Overview
The Orange County office market saw the third quarter vacancy rate reach 17.9% for class A buildings and 11.2% for class B buildings. Class A vacancy was up from the previous quarter which posted at 16.7% while class B vacancy dropped from 11.92%. The vacancy increase in class A can be attributed to the negative absorption of 256,370 square feet. 

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CONTENTS

  • Lessons For Entrepreneurs From Tech Coast Angels
  • 10 Invisible Threats To Every Business
  • Member Spotlight: Uri Blackman of Gideon Informatics
  • When Outsourcing HR Makes Sense 
  • Use And Mis-use of Non-compete Provisions
  • 5 Reasons Email Is Cooler Than You Think
  • Q3 Corporate Real Estate Tenant’s Guide 
  • UPCOMING EVENTS
    November 6, 2008
    Successful Pricing Strategies for a Multi-Platform World

    November 13, 2008 
    Digital Content Distribution's Brave New World: Trends & Issues

    November 18, 2008
    Valuing Intellectual Property in your Technology Company

    November 21, 2008
    Membership Orientation Luncheon

    December 4, 2008
    Economic Outlook: A Tech Forecast
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