For many of today’s technology companies, working effectively with media can be crucial to breaking through the clutter and ensuring your message is making an impact with your target audience. However, when busy executives are looking at long “to do” lists in front of them, working with media can sometimes seem daunting.

Fear not. By attending this interactive workshop, you’ll learn the secrets to ensuring your message is not only heard, but is also effective in positioning your company, products and services in the most positive light to drive results. Join the Technology Council along with industry-leading journalists and PR professionals in the following four breakout group sessions to discover how to:

·         Achieve Pitch Writing Success – Learn the secrets to crafting pitches that stand out from the pack and cause that crucial “a-ha” moment for journalists

·         Deliver Impactful Print Interviews – Master tips for delivering dynamic perspective that delivers on your communications objectives

·         Conduct Broadcast Interviews that Hit the Mark – Uncover on-air best practices through a hands-on session that includes mock on-camera interviews

·         Create, Expand and Empower Your Brand Through Social Media – From courting top bloggers to creating your own thought leadership vehicle; from podcasts to Twitter, social media not only lets you “get” media, it lets you become media in a very powerful and targeted way

The four interactive sessions will include an opportunity for attendees to try their hand at various PR tactics and receive invaluable insight and feedback from the experts.  You will be rotating through all four groups.

This workshop has limited seating due to the interactive format; only the first 60 registrants will be accepted.  A simple box type dinner will be served.

Keynote Speaker:

• Charles Proctor, Technology Industry Reporter at the Los Angeles Business Journal

Experts - Guest Workshop Leaders:

1. Kate Collins, Account Executive of Marketwire (Press Release Writing Table)
2. Kristen Morquecho, Director, Corporate Communications of Yahoo! (Print Interview Table)
3. Jeff Seedman, Vice President of Ruder Finn (Broadcast Interview Table)
4. Michael Terpin, CEO of SocialRadius (Social Media Table)

Speaker Bios:

Kate Collins, Account Executive of Marketwire (leading the Press Release Writing table)

Kate Collins has been an Account Executive with Marketwire for nearly two years. With a background in media, advertising and magazine publishing, Kate lends extensive knowledge of the media and communications industry to her clients and colleagues. In addition to a traditional media background, Kate is honing her new media and 2.0 skills at Marketwire. Kate was born in raised in Los Angeles and holds a Bachelors degree in English from the University of Pennsylvania. 

Kristen Morquecho, Director, Corporate Communications of Yahoo! (leading Print Interview table)

Kristen Morquecho serves as Director, Corporate Communications for Yahoo! Inc. She brings more than 12 years of public relations experience to Yahoo!’s B2B communications team, which focuses on telling Yahoo!’s business story. During her five years with Yahoo!, she has coached various executives for interviews with media, influencers and analysts. In addition to media relations, she develops press strategy, messaging and materials.  Kristen began her career with MPRM Public Relations, where she first started to work with consumer and business technology companies. Kristen holds a BA from Loyola Marymount University and currently lives in Los Angeles with her husband and her newborn son.

Jeff Seedman, Vice President of Ruder Finn (leading the Broadcast Interview table)

Jeff Seedman serves as vice president of Ruder Finn’s technology practice in Los Angeles. He brings 12+ years of diverse public relations experience to the position across the technology, consumer technology and corporate branding industries. Seedman oversees an experienced, talented and aggressive PR team who drives value by delivering bottom-line results time and time again. The agency’s success is evidenced by the fact that Ruder Finn ranked among the top three large PR agencies, as voted on by IT journalists, in the 2008 PRSourceCode rankings of Top Tech Communicators.

Michael Terpin, CEO of SocialRadius (leading the Social Media table) 

Michael Terpin founded SocialRadius in 2007 as a spin-off of his high-technology public relations firm, Terpin Communications, Inc., which specializes in emerging technologies.  SocialRadius is a social media marketing company, focusing on thought leadership content creation and syndication, social media outreach and strategy.  Success stories include the outreach for recording artist Will.i.am’s “Yes We Can” video for the Obama campaign (which won 2008 Emmy, Global Media and Webby awards, as well as a 2009 Clio Gold Lion); the “Spirit of Exploration” blog and outreach for Bombay Sapphire gin; social media event marketing for Live8, social mobile marketing at LiveEarth, the Green Inaugural Ball and the David Lynch Foundation; comprehensive social media agency of record for “I’m a Celebrity… Get Me Out of Here!” television show on NBC; and the social media launch of start-ups ranging from Software.com to Shapeways, a division of Philips.  

Terpin also founded Marketwire, one of the world’s largest international newswires. Originally known as Internet Wire, Market Wire was funded by Hummer-Winblad and Sequoia Capital in 2000 and was acquired in April 2006.  It is currently the world’s third largest distributor of press releases.   Terpin has also been a pioneer in social mobile marketing and has spoken at numerous industry events, including Ad:Tech, AlwaysOn, Adweek/Billboard Digital Media Conference, BookExpo America, CES, CTIA, Mobile Entertainment Forum, NAB, NATPE and the Red Herring.  He holds an MFA in Creative Writing from SUNY at Buffalo and a double-degree BA from Syracuse University in Newspaper Journalism and English.  He serves on Syracuse University’s Newhouse School board of advisors and was inaugurated into its prestigious Wall of Fame in October, 2000. 

 

 

This workshop has limited seating due to the interactive format; only the first 60 registrants will be accepted. 

A simple box type dinner will be served.