It's no secret that marketing is increasingly gravitating to the Internet.  But how do you take advantage of today's social media marketing tools?  What's different today and what does the future hold for social media marketing?  Is it only for the big guys or can it be used by smaller companies and even down to the solopreneur level?  Why does it matter for your business?

At our February 25 event, Scott Fox, social media marketing entrepreneur and best-selling author, will address these and other questions about how you can use social media marketing to get a bigger bang from your company's marketing buck.  In this overview, he'll cover the major facets of social media marketing: social networks, such as Face Book and LinkedIn; social news sites, such as Digg, and how they differ from social networks; Twitter; blogs and online communities; podcasting and online video; as well as integrating all this into your e-mail marketing and web site. 

Scott will draw from his own experience as part of several successful online ventures as well as his experience with clients from a broad range of industries to give you recommendations on

• How to prioritize your social media marketing for greatest impact, including where do you start.
• How to staff your social media marketing activities, including when to draw on in-house resources and when to outsource.
• How to set and keep within realistic and affordable budgets.
• How to measure all that marketing success you'll enjoy.

About the speaker:

Scott Fox is a Los Angeles-based online marketing expert, successful e-business entrepreneur, and the author of best-selling books on e-commerce (Internet Riches) and online marketing (e-Riches 2.0). He is a graduate of the University of Michigan and Stanford Law School and a mentor to students at Harvard Business School.  He has consulted and coached clients worldwide, including broadcasting stars Bill O’Reilly, Larry King and Glenn Beck,  His web site, www.ScottFox.com, is a treasure trove of resources for social media marketing.

Each attendee will receive Scott's 10 Commandments for Modern Marketing Success.  We will also raffle off a copy of each of Scott's books.