May 10, 2012
7:30 – 8:00 AM Networking
8:00 – 9:30 AM Presentation
959 South Coast Drive
Costa Mesa, CA 92626
Parking is complimentary
in the public garage
Link here to become a member
Or Call (310) 325-4000
"Building (and Fixing) Your Reputation Online"
Presented by the Marketing & Sales Executives Society
May 10, 2012
The Marketing and Sales Executives Society meets every two months to discuss the key challenges facing marketing and sales leaders in technology companies today. The Society utilizes round table discussions, guest speakers and moderators for rich, peer-based knowledge sharing and problem solving. Attendance is open to Marketing & Sales professionals and higher level executives of technology companies.
About our May 10th program:
Social media has given a public voice to anybody who wants to talk about your company – both good and bad. Learn how to monitor what is being said about you and your firm, find out where the conversations are happening, become part of the discussion and control your message.
80% of adults are more likely to buy (or not buy) a product based on recommendation
90% of consumers trust recommendations/reviews
87% of people believe the reputation of a CEO is important
83% of companies will face a crisis that will negatively affect share price up to 30% in the next 5 years
At this thought provoking session, Michael Bonfils will explore ways to monitor your reputation, tactics on dealing with problems and how to create and build an organization's online reputation and influence, from the individual employee to the entire firm.
About our speaker:
Michael Bonfils is the President of International Media Management, Corp., specializing in providing International - Multilingual search engine and social media marketing services for global advertising agencies and Fortune 500 firms. His company services over 100 clients worldwide and currently operates offices in North America, Europe and Asia.
Mr. Bonfils is a contributor to national publications and events such as Search Engine Watch, Search Marketing Expo, ClickZ, Witi, and Pubcon among others. Previously, Michael was the founder of a successful internet contextual/behavioral advertising agency which he sold in 2004.
Mr. Bonfils is the owner of Human Publicity, LLC, which provides a social media management platform that allows executives to manage their online reputations and build their influence online.
Attendance is targeted to Marketing & Sales professionals and higher level executives.