"Driving Purchase Decisions in the Social Media Era"
Presented by the Marketing & Sales Executives Society
November 15, 2012
The Marketing and Sales Executives Society meets every two months to discuss the key challenges facing marketing and sales leaders in technology companies today. The Society utilizes round table discussions, guest speakers and moderators for rich, peer-based knowledge sharing and problem solving. Attendance is open to Marketing & Sales professionals and higher level executives of technology companies.
About our November 15th program:
Social media is evolving rapidly and is dramatically altering how purchase decisions are made. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers’ social networks think about your product — in real-time.
Bill Parkes, Chief Digital Officer of nFusion, will discuss the changes that are already underway, the changes coming soon, and how both consumer and B2B marketers need to adjust their approach now to influence the rapidly evolving purchase decision process.
Through the course of this presentation, Bill will discuss:
The fundamental changes in the way people are making purchase decisions and why
Customers’ new expectations of your business or brand from a digital perspective
Key considerations to incorporate into your company’s marketing strategy
About our guest speaker:
Bill Parkes leads the overall digital marketing strategy and capabilities for nFusion, including social media marketing, digital demand generation, SEO and website strategy supporting both consumer and B2B marketing objectives. He has spoken nationally at Search Engine Strategies, Search Marketing Expo and SXSW Interactive on a range of topics including SEO, search marketing, Facebook strategy and overall social media strategy.
Bill brings over 20 years of business and technology experience to his role, where he focuses on synthesizing technology and consumer behavior trends to develop highly effective and innovative marketing strategies for nFusion’s clients.
nFusion partners with marketing change agents to revitalize brands, transform companies’ digital presence and accelerate sales. Through a collaborative approach nFusion combines the skill-sets and experience of an advertising agency, marketing consultancy and interactive firm to plan and activate change initiatives in an integrated way. nFusion’s multi-disciplinary teams understand the challenges marketers face, putting their deep client-side experience into action to help clients make the most of their opportunities in today’s evolving business and media environments.
Attendance is targeted to Marketing & Sales professionals and higher level executives.